Zenith · 4 hours ago
Manager, Analytics
New York, NY
Full-time
Hybrid
Mid, Senior Level
$87K/yr - $114K/yr
4+ years expZenith is a full-service media agency with expertise across all channels and disciplines. The Manager of Analytics will design data strategies to optimize campaigns and communicate insights that align marketing efforts with business goals.
AdvertisingMarketing
Responsibilities
Use data to tell great stories, solve problems, and maintain relationships with a variety of internal and external stakeholders
Represent Zenith Data and Analytics to external clients by functioning as reliable and communicative media performance experts
Work closely with their team of analysts to help them stay on track with day-to-day client deliverables
Contribute crucial intellectual capital by designing measurement plans based on their client’s business needs, and identifying creative solutions to solve problems
Work closely with their Associate Directors to formulate a vision for their accounts, and then execute on that vision with their Analysts and Senior Analysts. As such, Managers are mentors, managers, project managers, and thought leaders, all at the same time
Qualification
Required
3+ years of work experience in media or related field
1+ years in a managerial or supervisory role
Bachelor's degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.)
Comfortable and able to communicate complex ideas simply to senior level internal and external partners
Proven skills in analytical and strategic thinking, project management, presenting, and communication
World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
Understanding of a broad range of online and offline media channels such as TV, OTT, Social, Direct, and Programmatic Digital
Extensive experience with digital media marketing metrics
Strong understanding of traditional and digital advertising, strategy and measurement
Develop strong collaborative relationships with media team members and partners, earning credibility to drive results as a respected advisor
Thought leadership on all aspects of digital advertising, digital media strategy and standard media measurement
Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications
Demonstrated strong project management and organizational skills
Experience building and delivering executive storytelling
Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets
Experience with querying relational databases
Ability to structure and manipulate large data sets to answer business questions
Experience with digital media and analytics tools (Ad Servers, Measurement Vendors, BI Software)
Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas
Use statistical analyses to determine digital performance relative to benchmarks, testing results, and audience insights
Experience with using or analyzing data form DMPs and DSPs
Preferred
Experience with third party research partners such as GfK, Nielsen and comScore
Experience with ad verification tools such as IAS, Moat, etc
Optional/Desirable: Working knowledge of any BI Visualization Tool (ex. Tableau, PowerBI, Spotfire, etc.)
Optional/Desirable: Experience working with at least one of the programming languages (Python, R, SAS, SQL)
Optional/Desirable: Experience with the following advanced analytics methods: A/B or Matched Market Testing, linear regression, cluster analysis, neural nets, random forests, conjoint analysis
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Zenith
Zenith is an ROI agency that offers performance marketing, brand content, and strategic marketing effectiveness consultancy services.
5001-10000 employees
H1B Sponsorship
Zenith has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (16)
2023 (17)
2022 (19)
2021 (31)
2020 (55)
Funding
Current Stage
Late StageTotal Funding
unknown2010-08-13Acquired
Leadership Team
L
Lauren Hanrahan
CEO
Recent News
The Premium Times
2024-10-26
BizWatchNigeria.Ng
2024-10-25
2024-06-03
Company data provided by crunchbase