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Genesis · 10 hours ago

Business Development Director

Salem, WV

Full-time

Onsite

Lead/Staff, Director/Executive

$75K/yr - $85K/yr

5+ years exp

Genesis Healthcare is a leading provider in the long-term care industry dedicated to improving lives through high-quality care and exceptional service. The Business Development Director is responsible for driving growth at assigned nursing centers by managing patient referrals and relationships within hospital systems, ensuring smooth transitions for patients and fostering long-term partnerships.

Health CareMedical

Responsibilities

The Post-Acute Services Director drives the growth and success of assigned nursing centers by cultivating and leveraging relationships to generate high-quality patient referrals

This position manages complex patient transitions, oversees discharge processes, and establishes relationships within both hospital and non-hospital systems

The Director plays a key role in enhancing efficiency and effectiveness of patient referrals, ensuring smooth transitions, and fostering long-term relationships that support the nursing center’s growth objectives

The Director is also responsible for overseeing the implementation of sales and clinical programming strategies that integrate vertically to sustain and expand the center's market presence

Lead the patient referral process from review through to acceptance, ensuring that the center is prepared to admit patients smoothly

Utilize the CRM system to ensure proper documentation and smooth clinical handoffs that improve patient outcomes and financial performance

Establish strong relationships with hospital referral sources and key decision-makers, developing 5-10 new contacts per month within the hospital systems and various departments

Cultivate these relationships to build brand loyalty and awareness around the center’s clinical excellence

Understand and effectively communicate the clinical strengths and competencies of the assigned nursing centers, positioning them as a solution to the referral needs of local hospitals

Align the nursing center’s offerings with the needs of hospital systems to drive consistent referral flow

Demonstrate a conversion ratio of 60% or higher for clinically and financially appropriate referrals

Continuously drive quality referrals that lead to conversions, with a focus on achieving upward trends in conversion rates within 90-120 days of hire and during each reporting period thereafter

Develop and sustain a market strategy plan for assigned nursing centers, incorporating data analytics to drive key strategic initiatives

Meet and exceed targeted admissions and sales goals, ensuring at least a 5% increase in patient admissions each reporting period

Qualification

Clinical experiencePatient referral managementCRM system proficiencyMarket strategy developmentData analyticsSales goals achievementRelationship buildingCommunication skills

Required

Valid driver's license

Five to seven years of recent clinical experience

Preferred

RN or LPN licensure preferred, but not required, except where mandated in the state in which employment occurs

Benefits

Variable compensation plans

Tuition, Travel, and Wireless Service Discounts

Employee Assistance Program to support mental health

Employee Foundation to financially assist through unforeseen hardships

Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off

Free 24/7 virtual health care provided by licensed doctors for all Anthem medically-enrolled employees and their immediate family members

On-Demand Pay Program that allows for instant access to a portion of the money you’ve already earned

Pet Insurance

Term and Whole Life Insurance

Short-term Disability

Hospital Indemnity

Personal Accident

Critical Illness

Cancer Coverage

Company

Genesis

Glassdoor2.9

As a premier care provider since 1985, Genesis HealthCare is a holding company with subsidiaries that, on a combined basis, provide services to skilled nursing facilities and senior living communities.

Founded in 1985

Kennett Square, Pennsylvania, USA

10001+ employees