Vertex · 1 week ago
Associate Director, Patient Marketing, US Kidney - AMKD
Boston, MA
Full-time
Hybrid
Lead/Staff, Director/Executive
$163K/yr - $244K/yr
8+ years expVertex is a global biotechnology company that invests in scientific innovation, and they are seeking an Associate Director of Patient Marketing to lead the strategic execution for the AMKD Patient marketing team. This role will focus on shaping patient engagement strategies for the commercialization of an investigational therapeutic for kidney disease, requiring expertise in launch planning and cross-functional collaboration.
Computer Software
Responsibilities
Develop and execute consumer digital marketing strategies, including omnichannel communication journeys to reach and engage consumers effectively and precisely
Translate patient insights into compelling, compliant messaging and resources that resonate with diverse patient populations, drive marketing strategy, and business objectives
Analyze material usage metrics to determine optimal patient education experience and ensure field sales utilization
Drive assets through internal Communications Review Committee process, with strong collaboration with legal and compliance
Collaborate with cross-functional teams, including field, HCP Marketing, Patient Advocacy, and Market Research partners
Manage agency partners effectively to deliver quality outputs, while ensuring adherence to budget and timeline
Shape patient focused market research efforts and infuse learnings throughout key business processes
Ensure consistency of messaging across channels and touchpoints, tailoring communications to patient needs and cultural considerations
Stay updated on industry trends and best practices in patient marketing and regulatory compliance, infusing learnings as appropriate
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
Typically requires 8 years of experience in marketing, with a focus on patient engagement in the pharmaceutical or healthcare industry
Proven track record of developing and executing successful patient marketing strategies and campaigns
Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
Strong understanding of digital marketing strategies, including content creation, omnichannel ecosystem planning, and measurement design best practices
Proficient in launch planning, patient engagement strategy, and promotional initiatives
Ability to understand all elements of brand strategy and role in executing that strategy
Broad understanding of regulatory rules and regulations with direct experience with communications review committee for review and approval of tactics
Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management
Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities
Excellent project management skills, with the ability to manage multiple initiatives simultaneously
Strong analytical skills, with the ability to interpret data from programs and provide actionable insights
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
Preferred
Advanced degree preferred
Specialty product launch experience
Genetic disease experience
Kidney experience
Benefits
Medical, dental and vision benefits
Generous paid time off (including a week-long company shutdown in the Summer and the Winter)
Educational assistance programs including student loan repayment
A generous commuting subsidy
Matching charitable donations
401(k)
Company
Vertex
Vendor intelligence that combs through your supplier, manufacturer, logistics data to detect where you're leaving money on the table.
2-10 employees
H1B Sponsorship
Vertex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (18)
2023 (7)
2022 (13)
2021 (5)
2020 (7)
Funding
Current Stage
Early StageCompany data provided by crunchbase