Western Alliance Bank · 2 hours ago
Senior Marketing Manager, Events
Phoenix, AZ
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expWestern Alliance Bank is a wholly owned subsidiary of Western Alliance Bancorporation, and they are seeking a Senior Marketing Manager, Events to lead their marketing events strategy. This role involves planning, executing, and optimizing high-impact internal and external events, while collaborating with senior executives to support brand positioning and revenue growth.
BankingFinanceFinancial Services
Responsibilities
Own the strategy, planning, and execution of a national portfolio of marketing events, including executive dinners, sponsorship activations, sporting tickets, multi-day client retreats, leadership conferences, and virtual/hybrid programs
Serve as the senior event lead from concept through post-event analysis, ensuring alignment with business objectives, brand standards, and stakeholder expectations
Help oversee the bank’s annual Senior Leadership Conference, including agenda development, executive communications, vendor management, and on-site execution
Partner directly with senior executives, relationship managers, and business line leaders to design event experiences that support strategic growth initiatives
Act as a trusted advisor to internal stakeholders, translating business goals into impactful event strategies
Represent the bank at select external events, industry conferences, and community initiatives to enhance brand visibility and strengthen key relationships
Lead multiple concurrent event programs with complex timelines, budgets, and cross-functional dependencies
Develop and manage comprehensive project plans, communication cadences, and risk mitigation strategies to ensure flawless execution
Maintain ownership of event budgets, forecasting, reconciliation, and reporting; proactively manage costs and communicate status to stakeholders
Oversee all aspects of venue and vendor selection and negotiation, including hotels, production partners, AV, catering, security, transportation, and shipping
Lead site inspections and oversee detailed logistics including room setups, diagrams, F&B planning, speaker coordination, and attendee experience
Provide hands-on, on-site leadership and decision-making support during live events
Provide direction, mentorship, and oversight to marketing or event staff, contractors, or agency partners as assigned
Coordinate development and production of all event-related collateral, including agendas, conference guides, signage, digital assets, gifting, and room drops
Partner with internal brand team and external vendors to ensure a consistent, premium brand experience across all touchpoints
Ensure content, programming, and experiences are tailored to senior-level audiences
Define and track meaningful event metrics, including attendance quality, engagement, satisfaction, and ROI within CRM
Develop post-event reporting and insights to demonstrate value and inform future strategy
Conduct ongoing market and competitive research to ensure event positioning remains differentiated and relevant
Qualification
Required
High School Diploma required; Bachelor's degree in Marketing, Communications, Business, or a related field preferred
10+ years of progressive experience in marketing, event marketing, or experiential programs, with demonstrated ownership of large-scale, high-visibility events
Advanced knowledge of marketing campaign management across channels. Knowledge of marketing processes including but not limited to creative work, messaging, working with agencies and vendors, budgeting, etc
Intermediate to advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices
Advanced skills in personal computer operation, marketing program management, Workfront or other project management tools
Proven experience working directly with executive-level stakeholders and C-suite audiences
Strong project management expertise; experience with tools such as Workfront strongly preferred
Demonstrated ability to manage complex budgets and multiple concurrent initiatives
Experience with CRM and event management platforms (e.g., Cvent, SplashThat or something similar)
Advanced written, verbal, and executive-level communication skills
Exceptional attention to detail with the ability to operate strategically while executing tactically
Prior people leadership or matrix leadership experience required
Willingness to travel up to ~30%
Preferred
Bachelor's degree in Marketing, Communications, Business, or a related field preferred
Previous Experience in Financial Services and/or Banking or similar field a plus
Strong project management expertise; experience with tools such as Workfront strongly preferred
Company
Western Alliance Bank
Western Alliance Bank is a banking firm that offers commercial and business banking solutions.
Founded in 1994Phoenix, Arizona, USA
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$400M2025-11-19Post Ipo Debt· $400M
2005-06-30IPO
Leadership Team
Tim Boothe
Chief Operating Officer
Barbara Kennedy
CHRO, EVP
Recent News
Morningstar.com
2026-01-09
Company data provided by crunchbase