Bauer Hockey · 9 hours ago
Bauer: Summer 2026 Brand Management & Consumer Insights, Hockey Internship
Exeter, NH, US
Internship
Hybrid
Intern
Start in 2026 SummerBauer is a leading global sports brand committed to developing innovative sports equipment. They are seeking a Brand Management & Consumer Insights, Hockey Intern to support the Brand Management Department by providing insights into consumer behavior and trends, assisting in research and data analysis, and helping to drive brand initiatives.
Consumer GoodsManufacturingSporting GoodsSports
Responsibilities
Assist in designing and executing consumer research (surveys, focus groups, interviews, social listening)
Support both qualitative and quantitative research initiatives
Compile and organize research data from internal and external sources
Monitor market, category, and cultural trends relevant to the business
Proactive support for events & consumer specific initiatives
Act as an overall administrative support for the Brand Management team
Understand key marketing campaign drivers around the industry
Build out presentation assets and creation of content for key meetings
Data analysis and reporting
Analyze survey results, consumer feedback, and behavioral data
Identify patterns, themes, and emerging insights
Help translate data into clear, actionable consumer insights
Support the creation of consumer personas, journey maps, and insight frameworks
Assist in preparing presentations, dashboards, and insight reports
Visualize findings in a clear, compelling way for internal stakeholders
Contribute to insight summaries and executive readouts
Familiarity with AI-enabled tools and platforms to support consumer insights, research synthesis, and reporting
Experience with building AI-powered agents to automate insight generation, trend analysis, or data summarization
Ability to partner and support teams to apply AI responsibly in consumer insights workflows
Collaborate with marketing, brand, product, and creative teams
Support ad-hoc insight requests and strategic initiatives
Help maintain research libraries, tools, and documentation
Qualification
Required
Currently pursuing a degree in Marketing, Business, Psychology, Communications, Economics, or a related field
Proven organizational skills, effective multitasking, and time-management skills
Exceptional oral and written communication skills, including public speaking
Takes personal responsibility for continuous acquisition of new knowledge, skill sets, and experiences
Proficiency with Word, Excel, PowerPoint, etc
Ability to work in a fast-paced, dynamic environment
Adjusts quickly to changing priorities and business needs
Comfort working with data, spreadsheets, and presentations
Clear written and verbal communication skills
Detail-oriented with strong organizational skills
Preferred
Experience in hockey and/or hockey retail is preferred
Coursework or experience in market research, consumer behavior, AI
Familiarity with research tools (Qualtrics, SurveyMonkey, Nielsen, Mintel, social listening tools, etc.)
Experience with PowerPoint / Google Slides and Excel / Google Sheets
Curiosity about consumers, culture, brands, and trends
Company
Bauer Hockey
Bauer Hockey is the world's designer, developer, manufacturer and marketer of ice hockey equipment.
Founded in 1927
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2008-02-21Acquired
Leadership Team
Sarah Huntington
Senior Manager, HR Business Partner
Recent News
2025-09-23
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2025-09-18
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