Apply on Employer Site

Bauer Hockey · 1 day ago

Bauer: Brand Management & Consumer Insights, Hockey Internship

Exeter, NH, US

Internship

Hybrid

Intern

Start in 2026 Summer

Bauer is a leading global sports brand committed to developing innovative sports equipment. They are seeking a Brand Management & Consumer Insights, Hockey Intern to support the Brand Management Department by analyzing consumer behavior and trends to inform marketing decisions.

Consumer GoodsManufacturingSporting GoodsSports

Responsibilities

Assist in designing and executing consumer research (surveys, focus groups, interviews, social listening)

Support both qualitative and quantitative research initiatives

Compile and organize research data from internal and external sources

Monitor market, category, and cultural trends relevant to the business

Proactive support for events & consumer specific initiatives

Act as an overall administrative support for the Brand Management team

Understand key marketing campaign drivers around the industry

Build out presentation assets and creation of content for key meetings

Data analysis and reporting

Analyze survey results, consumer feedback, and behavioral data

Identify patterns, themes, and emerging insights

Help translate data into clear, actionable consumer insights

Support the creation of consumer personas, journey maps, and insight frameworks

Assist in preparing presentations, dashboards, and insight reports

Visualize findings in a clear, compelling way for internal stakeholders

Contribute to insight summaries and executive readouts

Familiarity with AI-enabled tools and platforms to support consumer insights, research synthesis, and reporting

Experience with building AI-powered agents to automate insight generation, trend analysis, or data summarization

Ability to partner and support teams to apply AI responsibly in consumer insights workflows

Collaborate with marketing, brand, product, and creative teams

Support ad-hoc insight requests and strategic initiatives

Help maintain research libraries, tools, and documentation

Qualification

Consumer researchData analysisMarket researchAI-enabled toolsPresentation skillsCuriosity about trendsOrganizational skillsCommunication skillsTeam collaborationTime management