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Northwestern Medicine · 17 hours ago

Marketing Specialist, Bluhm Cardiovascular Institute - Social Media, Full-time, Days (Hybrid)

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

6+ years exp

Northwestern Medicine is a leader in the healthcare industry, dedicated to cultivating a positive workplace. The Marketing Specialist will contribute to the Marketing division by supporting project execution, developing marketing materials, and enhancing internal client relationships.

Emergency MedicineHealth CareHospitalMedicalNutritionRehabilitation

Responsibilities

Understand the scope and objectives of assigned projects and delivers against those objectives

Develops key elements of the marketing plan and/or the creation of marketing materials

Supports strong internal client relationships by understanding internal client needs, delivering high quality materials/plans, and effectively managing feedback

Support the Bluhm Cardiovascular Institute with video production, visual communication, and social media initiatives for consumer and physician audiences

Plan, film, and edit videos for research activities, educational programs, social media, and marketing campaigns

Collaborate with clinical teams to capture surgical techniques, procedural demonstrations, case studies, and interviews

Design and produce visually engaging PowerPoint presentations for conferences, lectures, and meetings

Develop and implement social media strategies across BCVI reputation channels

Assist with social media planning and execution, including overseeing LinkedIn accounts for BCVI physician leaders

Work closely with marketing, research, education, and clinical teams to align video and presentation content with strategic goals

Attend conferences and events to capture video content and create assets for social media and promotional use

Qualification

Video editing expertiseFilmingCamera operationSocial media strategiesPowerPoint proficiencyGraphic design skillsProject management toolsScript writingSocial media copywritingKPIsCross-team collaborationAttention to detailStorytellingInterpersonal skills

Required

Bachelor's degree or 4 years of comparable experience

An additional 2-3 years of experience in related field

Must have exceptional interpersonal skills with a proactive and constructive attitude

Strong filming and camera operation experience (framing, lighting, audio)

Extensive video filming and editing experience, including short‑form content for social media

Ability to work collaboratively with physicians and researchers

Familiarity with social media KPIs

Social media copywriting experience (AP style preferred)

Solid understanding of storytelling and script writing

Preferred

Understanding of healthcare industry and academic medical centers preferred

Agency or client-side healthcare marketing experience/internship

Undergraduate degree in Marketing or related field

Benefits

Tuition reimbursement

Loan forgiveness

401(k) matching

Lifecycle benefits

Company

Northwestern Medicine

Glassdoor3.7

Northwestern Medicine is the collaboration between Northwestern Memorial HealthCare and Northwestern University Feinberg School of Medicine around a strategic vision to transform the future of health care.

Founded in 1972

Chicago, Illinois, USA

10001+ employees