Lifecycle Marketing Manager jobs in United States
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Buyers Edge Platform · 5 hours ago

Lifecycle Marketing Manager

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
date5+ years exp

Buyers Edge Platform, LLC is a leading digital procurement network and solutions provider for the foodservice industry. The Lifecycle Marketing Manager will develop and execute communication strategies to drive engagement, retention, and growth for the myDinova Rewards program, owning the brand voice across various channels.

Food DeliveryHospitalitySaaSSoftwareSupply Chain Management
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Culture & ValuesbadNo H1Bnote

Responsibilities

Develop and execute email and push notification strategies across the customer lifecycle
Write engaging copy that drives customer action and reinforces the value of myDinova Rewards
Own the communications calendar and campaign strategy from user acquisition and onboarding to retention and reactivation
Define audience segmentation and targeting criteria to deliver relevant messaging at each lifecycle stage, partnering with the Marketing Automation Manager on technical implementation
Maintain brand guidelines for myDinova Rewards, ensuring consistent voice and visual identity across all channels
Collaborate with Marketing Automation Manager to translate campaign strategies into technical execution
Analyze campaign performance data to identify trends, insights, and optimization opportunities
Design and implement A/B testing strategies to improve engagement and point redemption
Partner with the Marketing Manager, Restaurant Retention to support communication strategies for restaurant partner promotions
Work cross-functionally with product and technology teams to align messaging with new features and capabilities

Qualification

Marketing automation platformsLoyalty programsCopywritingCustomer lifecycle managementData analysisBrand developmentSegmentation strategiesCommunication skillsCross-departmental collaboration

Required

Experience with marketing automation platforms required (SFMC or Braze a plus)
Experience with loyalty programs required; hospitality/dining industry experience is a plus
Strong copywriting skills with ability to craft compelling, personalized messaging
Deep understanding of customer lifecycle stages and segmentation strategies
Analytical mindset with ability to translate data into actionable insights
Brand development experience with consistent execution across channels
Excellent communication and cross-departmental collaboration skills
Bachelor's degree in a related field
5+ years of experience in marketing with at least 3 years focused on omnichannel or lifecycle campaign management

Benefits

Medical
Dental
Vision
FSA
Company-paid life insurance
401(k) with company match
Flexible PTO policy

Company

Buyers Edge Platform

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Buyers Edge Platform is a data-driven supply chain, contracting, and purchasing partner in the food service industry.
dateFounded in 1998
location
Waltham, Massachusetts, USA
people-size501-1000 employees
web-link
https://www.buyersedgeplatform.com

Funding

Current Stage
Late Stage
Total Funding
$425M
Key Investors
General AtlanticBregal Sagemount
2024-04-08Private Equity· $425M
2019-07-08Private Equity

Leadership Team

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Sean Lee
Chief Financial Officer
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Jaime Selga
President - Middle East, Africa, Asia
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Recent News

PR Newswire
Buyers Edge Platform Appoints Jaime Selga to Lead Expansion Across the Middle East, Africa & Asia
2025-12-08
PR Newswire
Buyers Edge Platform Appoints Sean Donahue as President of Its Digital Procurement Network
2025-11-03
PR Newswire
Buyers Edge Platform Strengthens Club Market Leadership with NGCRA Acquisition
2025-10-07
Company data provided by crunchbase