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Wells Fargo · 5 hours ago

Senior Marketing Consultant - Campaign Implementation

CHARLOTTE, NC

Full-time

Onsite

Mid, Senior Level

4+ years exp

Wells Fargo is a leading financial services company, and they are seeking a Senior Marketing Consultant to drive the development and publishing of creative content across digital channels. This role focuses on optimizing brand sentiment and visibility in GenAI-powered search platforms while collaborating with various teams to ensure content relevance and compliance.

BankingFinancial ServicesFinTechInsurancePayments

Responsibilities

Lead projects regarding the creation and rapid deployment of user-focused, high-quality content addressing top search queries (e.g., financial education, product reviews, general info)

Collaborate with specialized vendors and internal teams to develop and maintain a coordinated content roadmap, consolidating and optimizing content across all digital properties

Ensure content is fresh, accurate, and aligned with GenAI search trends and platform requirements

Partner with technology teams to future-proof web platforms, ensuring all content is crawlable and responsive for LLMs (Large Language Models)

Implement new industry standards (e.g., LLMS.txt tagging) and schema coding for enhanced AI discoverability

Act as key participant in complex marketing analysis, customer retention, customer profile, sales, and profitability for marketing

Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations, and policies related to marketing

Strategically collaborate and consult with peers, colleagues and mid-level managers to senior managers to resolve issues and achieve goals cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables

Qualification

GenAI search optimizationContent management systemsDigital campaign managementSEO/SEMProject managementThird-party partnershipsInfluencer campaignsGrowth marketing principlesFinancial services experienceCross-functional collaborationLeadership experience

Required

4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media), digital campaign management, content strategy, or SEO/SEM, preferably in financial services or a regulated industry. or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education