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Delinea · 12 hours ago

Principal Product Marketing Manager - AI

United States

Full-time

Hybrid

Lead/Staff

10+ years exp

Delinea is a pioneer in securing human and machine identities through intelligent, centralized authorization. The Principal Product Marketing Manager - AI will partner with various teams to create messaging and content that effectively communicates the advantages of Delinea's solutions, while also participating in sales enablement and supporting marketing strategies.

Cloud SecurityComplianceCyber SecurityIdentity ManagementInformation TechnologyIT ManagementSecuritySoftware

Responsibilities

Own the buyers and buying centers, market definition and dynamics, including the competitive landscape by performing research and analysis using primary (customer, partner) and secondary (analyst, sales) sources

Work with peer Product Marketers to define the buyer’s journey to build and maintain a holistic content strategy that helps prospects and customers efficiently and effectively find compelling information that leads them to speak with sales

Help lead the extended marketing team in defining priorities and producing regionally specific messaging, content, and sales enablement as agreed. Serve as consultation and support for international campaigns

Using a market-in approach, build the right messaging, positioning, value, and differentiation that addresses buyer needs and establishes why your products are the best solution

Build and deliver content such as whitepapers, blog posts, and other content assets that support the buyer’s journey

Work with your peers, translate the company’s business objectives, market opportunities, and product portfolio into a cohesive go-to-market plan, working with Product Management, Demand Generation, Sales, Channel, and broader Marketing team

In conjunction with product management, lead the product launch process and own release campaigns, communications, and materials for your products

Evangelize Delinea’s story by creating compelling stories across various content mediums

Drive sales enablement for your product by creating compelling resources, training, and tools that align to buyer needs and our value and differentiation

Lead relationships with key stakeholders across a global team

Schedule flexibility to meet with international team members at local times weekly

Qualification

Product MarketingCybersecurityContent CreationSales EnablementMarket ResearchGo-to-Market StrategyLanguage ProficiencyMBACertificationsCommunicationOrganizational SkillsSelf-StarterTeam Leadership

Required

Bachelor's degree from an accredited university or equivalent work experience

10-15 years of full-time work experience in Product Marketing / Product Management at a fast-paced technology company (Cybersecurity strongly preferred) or a cloud startup

Excellent written and oral communication skills and comfortability writing for and speaking to a wide array of technical and non-technical stakeholders

Self-starter mindset for thriving in an environment where initiative is rewarded and where you can work independently under little supervision, with excellent organizational skills supporting the ability to manage multiple projects simultaneously