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Lavazza Group · 18 hours ago

Customer Development Manager - Retail

US, US

Full-time

Hybrid

Mid, Senior Level

5+ years exp

Lavazza Group is a large, internationally recognized company that distributes and markets coffee products and machines. The Customer Development Manager is responsible for leading customer-level planning and execution, ensuring alignment with business objectives, and driving strategic customer engagement.

CoffeeFood and BeverageManufacturing

Responsibilities

Drive 4P execution with Lavazza, Brokers, and cross-functional teams (Sales, Marketing, RGM)

Lead monthly category and assortment reviews to identify gaps, deliver insights, and implement corrective actions

Coordinate execution readiness for key promotional periods and support flawless activation with agency partners

Facilitate monthly Customer Business Reviews to align on performance, priorities, and strategic direction

Equip Sales and Brokers with strategic insights, selling stories, and materials for customer meetings

Define and communicate customer planning calendars aligned with Joint Business Planning (JBP)

Lead quarterly/bi-annual Customer Business Reviews to support long-term planning and performance tracking

Collaborate with Activation Home to define and maintain Customer Picture of Success (PICOS)

Align activation plans and budgets to amplify national and customer-specific priorities and drive KPIs

Evaluate program ROI and recommend optimization strategies for future activations

Cascade strategic guidance from National Category Management to customer level

Align internal stakeholders across Leadership, Marketing, Sales, RGM, and Channel Strategy to deliver customer goals

Share customer updates, wins, and risks in Local/HQ Business Reviews

Partner with RGM, Sales, and Finance to build sustainable P&Ls and co-manage planning tools (TPM/Salesforce)

Ensure cross-functional collaboration to execute customer strategies and maintain alignment across teams

Qualification

CPG Trade MarketingCategory ManagementSales PlanningRetail Data ToolsECommerce PlatformsMS OfficeCommunicatorStorytelling SkillsCollaboration SkillsNegotiation Skills

Required

Four year degree from an accredited institution, preferably in Business

5+ years working experience in CPG Trade Marketing, Category Management, Sales, Sales Planning or Marketing required

Experience supporting Retail/eTail channels and customers required

Proficient in MS Office, with intermediate to advanced skills in Excel and PowerPoint

Experienced with syndicated retail data tools (e.g., Nielsen, IRI, Numerator) and eCommerce platforms (e.g., Amazon Retail Analytics, Market Share, Helium)

Skilled in navigating matrix organizations, leveraging influence and negotiation to drive cross-functional collaboration

Strong communicator, confident presenting to executive and cross-functional leadership both virtually and in person

Adept at storytelling to diagnose complex business issues, visualize data, extract insights, and recommend clear action plans

Thrives under tight deadlines and embraces performance-driven challenges

Agile and adaptable in fast-paced, entrepreneurial environments

Highly collaborative with strong influencing skills across all organizational levels—from peers to executives