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Nexstar Media Group, Inc. · 8 hours ago

Vice President & General Manager

Lansing, MI

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Nexstar Media, Inc., America’s largest local broadcasting company, is seeking an experienced television professional to serve as Vice President/General Manager. This role involves overseeing media properties in Lansing, Michigan, and ensuring operational efficiencies while promoting community engagement.

BroadcastingInformation ServicesMedia and EntertainmentNewsPublishingSocial Media

Responsibilities

Oversee its media properties in Lansing, Michigan

Have full oversight over Nexstar’s operations of WLNS (CBS)

Oversee its operational agreements with Mission Broadcasting providing services to WLAJ (ABC/CW)

Oversee www.wlns.com and all other digital, mobile, and social media assets for the stations

Leverage their proven skill sets and extensive experience in leading broadcast operational teams

Understand advanced digital ad solutions and new business development

Create locally originated content for multiple platforms (OTT, linear, web, social)

Drive audience engagement and increasing overall reach

Promote a collaborative culture within all station departments

Ensure operational efficiencies and continued growth

Engage local community leaders and develop long-term relationships with key station clients

Qualification

Broadcast management experienceDigital ad solutionsContent creationSales team managementCommunity engagementStrategic visionOperational efficienciesTeam collaboration