Onclusive ยท 10 hours ago
America Field Marketing Lead
United States
Full-time
Remote
Senior LevelOnclusive is a company focused on marketing strategies, and they are seeking a Field Marketing Lead for the Americas. This role is responsible for defining and executing regional marketing strategies, overseeing marketing channels, and collaborating with sales and partners to drive pipeline and revenue growth.
AnalyticsContent MarketingPublic RelationsSocial Media
Hiring Manager
Lisa McDermott
Responsibilities
Define the regional marketing strategy in alignment with global objectives
Guide Field Marketing Managers and Executives on campaign execution and performance improvement
Oversee budget allocation and marketing investment planning for the region
Oversee the development of integrated marketing campaigns (content, digital, social, events)
Ensure regional paid media strategy aligns with demand generation goals
Work with sales leaders to ensure marketing activities directly support pipeline growth
Develop a regional events framework, prioritising key industry opportunities
Strengthen strategic partnerships with agencies, influencers, and co-marketing partners
Own high-level PR and brand visibility efforts
Set KPIs for regional marketing performance and oversee reporting for optimisation
Ensure SEO, website traffic, and engagement initiatives contribute to long-term growth
Provide insights and recommendations to leadership based on campaign performance
Oversee and execute organic and paid social campaigns (e.g., LinkedIn Ads)
Collaborate with the content team to develop engaging, localised social content
Monitor and analyse social media performance, adjusting strategies for growth
Set the regional paid media strategy and ensures it aligns with business goals
Work with agencies or internal teams to optimise ad spend and targeting
Track campaign performance and provide reporting insights to improve ROI
Support content creation, including landing pages, blogs, emails, and social posts
Work with PR agencies to repurpose and localise content
Ensure content follows SEO best practices to improve organic traffic
Plan and execute regional events, webinars, and partner activations
Manage logistics, speaker coordination, and post-event follow-ups
Align event marketing efforts with lead generation and pipeline goals
Oversees digital growth strategies and regional performance tracking
Implement SEO recommendations to improve search rankings and visibility
Ensure regional website content is updated and optimised for lead conversion
Execute co-marketing initiatives with external partners (content, events, webinars)
Provide localised marketing materials to support sales enablement
Work closely with sales teams to align marketing efforts with revenue goals
Qualification
Required
Define the regional marketing strategy in alignment with global objectives
Guide Field Marketing Managers and Executives on campaign execution and performance improvement
Oversee budget allocation and marketing investment planning for the region
Oversee the development of integrated marketing campaigns (content, digital, social, events)
Ensure regional paid media strategy aligns with demand generation goals
Work with sales leaders to ensure marketing activities directly support pipeline growth
Develop a regional events framework, prioritising key industry opportunities
Strengthen strategic partnerships with agencies, influencers, and co-marketing partners
Own high-level PR and brand visibility efforts
Set KPIs for regional marketing performance and oversee reporting for optimisation
Ensure SEO, website traffic, and engagement initiatives contribute to long-term growth
Provide insights and recommendations to leadership based on campaign performance
Oversee and execute organic and paid social campaigns (e.g., LinkedIn Ads)
Collaborate with the content team to develop engaging, localised social content
Monitor and analyse social media performance, adjusting strategies for growth
Set the regional paid media strategy and ensures it aligns with business goals
Work with agencies or internal teams to optimise ad spend and targeting
Track campaign performance and provide reporting insights to improve ROI
Support content creation, including landing pages, blogs, emails, and social posts
Work with PR agencies to repurpose and localise content
Ensure content follows SEO best practices to improve organic traffic
Plan and execute regional events, webinars, and partner activations
Manage logistics, speaker coordination, and post-event follow-ups
Align event marketing efforts with lead generation and pipeline goals
Oversees digital growth strategies and regional performance tracking
Implement SEO recommendations to improve search rankings and visibility
Ensure regional website content is updated and optimised for lead conversion
Execute co-marketing initiatives with external partners (content, events, webinars)
Provide localised marketing materials to support sales enablement
Work closely with sales teams to align marketing efforts with revenue goals
Preferred
Strengthen leadership presence in regional strategy meetings
Deepen collaboration with sales, product marketing, and digital teams
Develop a more advanced understanding of attribution, analytics, and reporting
Improve forecasting and budget allocation skills
Support the career growth of FMMs and Executives
Company
Onclusive
Onclusive provides media monitoring and PR analytic solutions for communications teams.
Founded in 2022
1,001-5,000 employees
Funding
Current Stage
Late StageTotal Funding
$21.36MKey Investors
Stellus Capital ManagementStorm Ventures
2022-08-02Private Equity
2022-08-02Debt Financing
2022-01-05Acquired
Leadership Team
Patrick Liang
Co-Founder and SVP of Engineering and Technology
Dan Beltramo
President & Chief Innovation Officer
Recent News
2025-06-10
Company data provided by crunchbase