ZoomInfo · 10 hours ago
GTM Campaign Specialist
Waltham, MA
Full-time
Hybrid
Mid Level
$74K/yr - $116K/yr
3+ years expZoomInfo is a Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. They are seeking a Go-to-Market (GTM) Plays Specialist to support the growth of its GTM Plays team, responsible for creating and executing strategic multi-touch outbound campaigns to drive demand and customer growth.
AnalyticsInformation ServicesLead GenerationMarketing
Responsibilities
Develop the targeting criteria, messaging, and execution of multi-touch campaigns
Leverage intent and buying signals to drive new business and customer growth for ZoomInfo
Execute email marketing, call activity, direct mail, and field support as needed
Ensure alignment and coordination of GTM Plays with sales leadership
Identify new segments to target within the total addressable market
Brainstorm creative ways to reach audiences that improve upon key performance indicators
Write short form copy (email messages) to various key personas across multiple products, use cases, and customer lifecycle stages
Leverage first and third party data to determine the right target audience
Qualification
Required
Undergraduate degree preferably in business or economics, and at least 3 years of relevant experience
Familiar with B2B martech/salestech landscape
Understanding of email marketing best practices, sales processes, and sales development tools
Strong organization, critical thinking, and communication skills
Experience with hands-on data analysis and ability to work in Excel, SFDC, and/or Tableau
Team player with ability to facilitate and own cross-functional collaboration
Ability to thrive in a fast-paced, dynamic environment that requires quick adjustments and re-calibration of priorities when business needs change
Preferred
Experience with the following technologies preferred: ZoomInfo, Salesforce, Outreach, FrontSpin, Jira, Google Cloud applications
Benefits
Comprehensive benefits
Holistic mind, body and lifestyle programs designed for overall well-being
Company
ZoomInfo
ZoomInfo offers a platform for accessing business contact information, company profiles, and sales intelligence tools.
1001-5000 employees
H1B Sponsorship
ZoomInfo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (74)
2024 (67)
2023 (51)
2022 (115)
2021 (81)
2020 (10)
Funding
Current Stage
Public CompanyTotal Funding
$8.55MKey Investors
TA AssociatesVenrock
2024-04-01Post Ipo Equity· $1.55M
2020-06-04IPO
2019-02-04Acquired
Leadership Team
Henry Schuck
CEO & Founder
Filip Popovic
Chief Technology Officer
Recent News
Venrock
2025-12-31
Company data provided by crunchbase