Waters Corporation · 9 hours ago
Paid Media Specialist
Milford, MA
Full-time
Hybrid
Mid Level
4+ years expWaters Corporation is a global leader in analytical instruments and technologies, and they are seeking a Paid Media Specialist to manage and optimize paid media campaigns. The role involves planning, executing, and analyzing campaigns to drive brand awareness and revenue growth while collaborating with cross-functional teams.
Search Engine
Responsibilities
Paid media campaign development & management
Monitor and optimize campaigns and creative across all platforms, tracking performance metrics and using data-driven insights to ensure maximum effectiveness and efficiency
Accelerate Consumables digital adoption & revenue growth
Conduct keyword research, audience segmentation, & competitive analysis
Effectively foster cross-functional collaboration to ensure digital extensions are fully integrated into the overall marketing campaigns
Work closely with demand gen and SMEs to create digital content utilizing best practices
Understanding of the current digital landscape, ecommerce trends and how they intersect with ongoing Waters customer needs
Implement A/B testing and conversion tracking for continuous improvement
Qualification
Required
Bachelors degree in marketing, Business, or related field required
4+ years hands on experience managing paid media campaigns
Proficiency in Google Ads, LinkedIn Ads, Google Shopping, Bing, Baudu, and other related platforms
Strong communication & organizational skills
Excellent presentation skills
Familiarity with Adobe Analytics, Google Analytics, GA4, and tag management systems
Ability to travel domestically and internationally (up to 25%)
Company
Waters Corporation
Waters Corporation is a global leader in analytical instruments, separations technologies, and software, serving the life, materials, food, and environmental sciences for over 65 years.
5001-10000 employees
H1B Sponsorship
Waters Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (30)
2023 (26)
2022 (13)
2021 (23)
2020 (15)
Funding
Current Stage
Public CompanyTotal Funding
$6MKey Investors
IDA Ireland
2022-10-07Grant· $6M
1995-11-24IPO
1994-08-01Private Equity
Leadership Team
Udit Batra
President and Chief Executive Officer
Recent News
2025-12-24
Company data provided by crunchbase