DreamWorks Animation · 1 day ago
Specialist, CRM Marketing Strategy
100 Universal City Plaza, Universal City, CALIFORNIA
Full-time
Hybrid
Entry Level
$65K/yr - $90K/yr
1+ years expNBCUniversal is one of the world's leading media and entertainment companies. The CRM Marketing Strategy Specialist will support Customer Relationship Marketing campaigns for Bravo, focusing on campaign development and execution of CRM campaigns while collaborating with various teams.
AnimationFilmMedia and Entertainment
Responsibilities
Participate in planning, development and execution of email and mobile marketing campaigns for the Bravo App and Bravo Insider
Work closely with creative design team, campaign operations and internal stakeholders to track and ensure assets, copy and feedback are delivered on time
Assist in developing comprehensive reports detailing all key email marketing metrics including delivery, open rates, click rates, conversion, opt-out, and segmentation analysis
Coordinate newsletter content, schedules and deployments across multiple brands and with other NBCU partners (UPG, UDX, Peacock, etc.)
Facilitate the approval process, route previews to internal stakeholders and implement all revisions
Assist in developing decks including but not limited to monthly scorecard, automations reporting, season recaps, etc
Conduct quality assurance of all email campaigns
Report out on monthly segment volumes for NBC, Bravo and Telemundo and track against KPIs
Monitor the latest email best practices and marketing trends
Qualification
Required
1+ years experience with Microsoft Office Suite
1+ years relevant email production experience in a CRM platform
1+ years experience using a project management system
Familiarity with mobile technology of iOS and Android
Proficiency in interpreting CRM performance metrics, including delivery, open rates, click‑through rates, conversion, and segmentation
Experience supporting A/B testing and leveraging results to inform optimization
Demonstrated curiosity, analytical thinking, and a growth‑oriented approach
Demonstrated strong organizational and project management skills
Ability to work effectively in a fast‑paced, dynamic environment
Proven ability to collaborate with cross‑functional teams including Creative, Campaign Operations, and Marketing Operations
Preferred
Bachelor's degree in Marketing, Communications, or a related field
Basic knowledge of creative HTML
Experience in Airtable and Slack technologies
Self-starter with strong attention to detail and a curiosity to learn
Excellent written and verbal communication including strong copywriting, editing, grammar, and proofreading skills
Ability to juggle a heavy work flow and meet numerous deadlines and shifting priorities
Interest in Bravo content and reality TV
Benefits
Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
Company
DreamWorks Animation
DreamWorks Animation SKG, Inc. engages in the development, production, and exploitation of animated films and associated characters
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$15M2016-04-28Acquired
2015-02-12Post Ipo Equity· $15M
2004-10-28IPO
Leadership Team
Kate Swanborg
SVP, Technology Communications and Strategic Alliances
Shabrayia Cleaver
Associate Producer / Producer (Feature/Short)
Recent News
Crunchbase News
2025-12-09
2025-11-05
Company data provided by crunchbase