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Coe College · 1 day ago

Director of CRM Strategy

Cedar Rapids, IA

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Coe College is seeking an innovative and strategic leader to serve as the Director of CRM Strategy. This role will oversee the vision, development, and optimization of the CRM ecosystem to drive enrollment success and enhance the student and family experience.

EducationHigher Education

No H1B

Responsibilities

Define and execute a comprehensive CRM strategy that supports enrollment objectives

Serve as the CRM thought leader, identifying opportunities for innovation and continuous improvement

Oversee CRM configuration, workflows and integrations to maximize efficiency and user experience

Establish and maintain governance standards for data integrity, security and compliance

Partner with other departments, such as Athletics, Marketing, Institutional Effectiveness and Financial Aid to ensure CRM solutions meet evolving campus needs

Lead training and development initiatives to empower staff as proficient Slate users

Develop dashboards and reporting tools to provide ongoing actionable insights for leadership and operational teams

Leverage data to inform recruitment strategies and enhance the student journey

Stay current with CRM trends and emerging technologies to maintain a competitive edge

Champion new ideas and creative solutions to improve engagement and operational efficiency

Qualification

CRM strategyTechnolutions SlateData analysisProject managementCommunicationCollaborationDetail-oriented

Required

Bachelor's degree required

5-7 years minimum experience in CRM administration and strategy, preferably in higher education enrollment

Expertise in Technolutions Slate or similar CRM platforms

Strong analytical, problem-solving and project management skills

Exceptional communication abilities

Applicants must be authorized to work for ANY employer in the United States as we are unable to sponsor or take over sponsorship of an employment Visa at this time

Ability to manage multiple priorities in a fast-paced, deadline-driven environment

Successful completion of a background check in accordance with Coe College policy