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Block · 21 hours ago

Campaign Marketing Manager- Customer Engagement

United States

Full-time

Remote

Mid, Senior Level

$112K/yr - $168K/yr

5+ years exp

Block is a company focused on redefining the world’s relationship with money through innovative financial products like Cash App. They are seeking a Campaign Marketing Manager to lead CRM strategies, collaborate with various marketing teams, and drive personalized customer engagement through data-driven campaigns.

Financial Services

H1B Sponsor Likely

Responsibilities

Collaborate closely with Brand and Partnership marketing teams to lead CRM strategy for product launches and integrated marketing campaigns (e.g. GTMs) across owned channels, owning the channel and targeting strategies and campaign execution

Partner with Product teams to gain a deep understanding of the products you are promoting, to ensure marketing content strongly represents Cash App’s value propositions and delivers educational opportunities for our customers

Contribute to and build the CRM personalization strategy to ensure campaigns are relevant and personalized to individual customers based on customer attributes, in-app behaviors behaviors and segmentation

Use AI to uplevel and automate work as much as possible, across strategy, briefing, asset development, build and deployment, and analysis

Create and run strategic experiments to evaluate new and evolving conversion levers through campaigns and apply learnings to optimize future campaigns

Build, QA, deploy, and monitor campaigns using CRM tools, ensuring accuracy and a seamless customer experience

Monitor, track and share campaign performance of all marketing activities with relevant stakeholders. Use learnings to continuously enhance campaign effectiveness

Understand Cash App’s customer base deeply in order to create and deliver thoughtful content that will resonate with them

Manage multiple projects and stakeholders in a fast-paced environment with strong attention to detail and clear communication

Qualification

CRM/Lifecycle MarketingCampaign ExecutionCRM ToolsAI AutomationPerformance AnalysisCustomer SegmentationCompliance StandardsCustomer Journey AnalysisCommunication SkillsProject Management

Required

5+ years of CRM/Lifecycle Marketing experience, ideally in a B2C

Hands-on experience in CRM tools (ex: Braze, Iterable, Klaviyo, Salesforce Marketing Cloud) and personalization platforms (e.g., Moveable Ink)

Strong campaign execution skills, with experience developing strategy, managing projects, and executing across multiple lifecycle channels

Experience with AI in automating strategic and operational tasks

Comfortable analyzing performance data to generate insights and optimize campaigns; proficient in SQL, Tableau, Google Sheets or similar tools

Collaborative team player with a growth mindset, strong communication skills, and the ability to navigate ambiguity and competing priorities

Familiarity with customer segmentation, lifecycle funnel design, or incentive-based marketing strategies is a plus

Working knowledge of compliance standards like CAN-SPAM, GDPR, and CCPA

Experience working and communicating effectively with a variety of stakeholders including Legal/Compliance, Marketing Operations, Brand & Partnership Marketing, Creative, Product, and Engineering

Excellent understanding customer journey analysis & development with the ability to think through the lens of the customer

Experience analyzing marketing performance, including pre-campaign experimentation planning through post-campaign analysis using data and metrics

Experience in a startup or fast-paced environment preferred

Benefits

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Company

Block

Glassdoor3.9

Block is one company built from many blocks, all united by the same purpose of economic empowerment.

Founded in 1990

Oakland, California, US

10001+ employees

https://block.xyz/

H1B Sponsorship

Block has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (257)

2024 (253)

2023 (260)

2022 (297)