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SAPinsider · 1 day ago

Manager, Audience Acquisition Marketing

United States

Full-time

Remote

Entry, Mid Level

$115K/yr - $130K/yr

2+ years exp

SAPinsider is the largest global SAP member community, providing research and marketing services. The Manager, Audience Acquisition Marketing is responsible for executing attendee acquisition campaigns for events, focusing on email deployment, paid campaign execution, and optimization to drive ticket sales and registrations.

Information TechnologyPublishingTraining

Responsibilities

Deliver high conversion lead generation marketing campaigns driving event ticket sales

Execute email marketing campaigns for SAPinsider events and summits to drive paid ticket conversions and qualified leads for the Audience Acquisition sales team

Set up, launch, and optimize multi‑wave email and digital campaigns (nurtures, reminders, last‑chance pushes) focused on driving paid registrations and attendance, not just leads

Set up all campaign assets (emails, landing pages, forms, tracking links, promo codes) and QA them end‑to‑end so that every click, registration, and payment is tracked correctly

Draft, test, and refine outreach messaging (emails, ads, landing page copy) for different segments and seniority levels, with constant A/B tests to improve open, click, and paid‑conversion rates

Build, clean, and maintain event prospect and attendee lists by pulling data from CRM, marketing automation, third‑party tools, and partner lists, ensuring accurate segmentation for each campaign

Maintain up‑to‑date campaign and registration trackers, ensuring the team has a single source of truth for ticket sales by event, channel, and audience segment

Draft, test, and refine outreach messaging (emails, ads, landing page copy) for different segments and seniority levels, with constant A/B tests to improve open, click, and paid‑conversion rates

Coordinate with web and product teams to ensure event landing pages, registration flows, and confirmation pages are conversion‑optimized, mobile‑friendly, and aligned with current campaign messaging

Maintain up‑to‑date campaign and registration trackers, ensuring the team has a single source of truth for ticket sales by event, channel, and audience segment

Qualification

Event marketingEmail marketingMarketing automationCRM proficiencyData analyticsCampaign optimizationWritten communicationVerbal communication

Required

Bachelor's degree in Marketing, Business, Communication or a related field

2+ years of event attendee campaign execution (paid registrations, attendance rate, pipeline influenced), ideally for conferences or large scale events

Proven expertise in event and digital campaign execution: email, paid social, search retargeting and partner campaigns tied to registration and ticket sales revenue goals

Strong proficiency with marketing automation and CRM (e.g., HubSpot/Brevo/Marketo plus Salesforce), including segmentation, multi‑step nurtures, and campaign attribution for events

Solid data and analytics skills: ability to build and interpret dashboards, track ticket sales, email campaign performance, salesforce ticket pipeline analysis, website traffic analysis

Excellent written and verbal communication skills, with the ability to craft persuasive attendee messaging and translate performance into clear updates for leadership

Proven experience in building compelling event websites and mobile applications featuring session content, speakers bio's, sponsor profiles and attendee experiences

Proven experience with managing targeted email and newsletter campaigns to drive individual attendee and group registrations

Preferred

Experience in B2B technology or enterprise software events is strongly preferred; familiarity with senior IT, finance, security, development and operations audiences is a strong plus