Yum! Brands · 19 hours ago
Dir., Consumer Insights
Plano, TX
Full-time
Onsite
Director/Executive
$165K/yr - $185K/yr
10+ years expYum! Brands, Inc. is a global leader in the restaurant industry with a commitment to innovation and employee success. The Director of Consumer Insights at KFC US will drive critical insights and special projects to ensure that consumer needs are at the forefront of business strategies, enhancing the overall customer experience and brand positioning.
Food and BeverageHospitalityRestaurants
Responsibilities
Owning KFC US’ insights strategy and execution
Transform all aspects of the customer experience and marketing activations by setting and executing KFC US’ insights strategy across market, consumer, marketing communications, digital, and sensory intelligence:
Digital: Drive growth in our digital channels as a thought partner to guide insight-driven execution by our digital marketing teams
Sensory: Shape food innovation by sharing sensory insights that create craveable new concepts and drive customer delight
Integrated Marketing Communications Analytics: Enhance understanding of our brand health and outcomes by evaluating campaign effectiveness, investments, and impact
Market Intelligence: Maintain brand relevance through effective competitive and market analysis to assess peer strategies, industry trends, disruptive forces, etc
Consumer insights: Ensure KFC US stays consumer-centric, maintaining a robust view of our consumer segments, need states and preferences, etc. to drive our strategies, innovation, and positioning
Optimize ROI across spending on research and insights initiatives by fostering highly productive relationships with vendors, building vendor capability, and managing the annual research and tracking budget
Driving special projects (e.g., Project Lasso) that transform our brand experience
Cultivate delightful guest experiences and happier restaurant team members by driving Project Lasso, including supporting a simpler menu, streamlined operations, and better technology
Infusing insights across the organization and orchestrating consumer-centric work across function
Inform KFC US’ broader strategy by transforming consumer insights into actionable business decisions and planning recommendations (e.g., AOP, marketing plan)
Drive organizational alignment by presenting consumer-focused insights in compelling and actionable formats to senior leadership and franchisees
Leading and inspiring your team
Inspire and cultivate a high-performing team by communicating clear results-oriented expectations, mentoring and equipping the team with resources to meet objectives and grow their careers at KFC US
Qualification
Required
Bachelor's degree in Business, Marketing, or related field required
12+ years of relevant work experience with Bachelor's, 10+ years with Master's
Exceptional ability to build, lead, and inspire a high-achieving team to achieve company objectives
Excellent oral and written communication and negotiation skills to influence and drive action from stakeholders; ability to present effectively to executive leaders
Strong analytical skills to leverage data-driven insights to inform business decisions
Exceptional project management capabilities, including overseeing and delivering great outcomes in a fast-paced environment
Outstanding ability to shape and execute strategic visions that align to broader organizational goals
Steadfast ability to empathize and serve the needs of downstream stakeholders, particularly customers, while balancing company priorities
Relentless in the pursuit of excellence and maintaining high standards
Resourceful and adaptive in ambiguous situations with a proven ability to operate 'in the grey.'
Resilient in the face of obstacles and persistent in driving towards results
Thrive in a collaborative environment and excel at inspiring and developing team members
Preferred
MBA preferred
Experience in a senior Marketing position for a consumer products company ($500M+ in size) preferred
Experience working with external agencies, market research firms, and consultancies preferred
Benefits
Bonus eligibility
Stock-based compensation
Company
Yum! Brands
Yum! Brands is a quick-service restaurant brand that primarily operates the likes of KFC, Pizza Hut, and Taco Bell.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$3.5B2025-09-09Post Ipo Debt· $1.5B
2024-04-26Post Ipo Debt· $2B
1997-09-26IPO
Leadership Team
Christopher Turner
Chief Executive Officer
Ranjith Roy
Chief Financial Officer
Recent News
2026-01-03
The Independent
2025-12-29
London Evening Standard
2025-12-29
Company data provided by crunchbase