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Adapty.io · 1 day ago

Head of Growth

United States

Full-time

Onsite

Director/Executive

Adapty.io is a revenue OS for app businesses, focused on consumer app monetization. They are seeking a Head of Growth to develop and own growth strategies, manage a high-performing team, and drive customer acquisition and retention at scale.

AnalyticsMarketing AutomationSoftwareSubscription Service

Responsibilities

Develop and own the growth strategy and roadmap: define ambitious growth objectives (e.g., MRR and user base targets) and the initiatives to achieve them. Continuously refine our product-led growth strategy in alignment with overall company goals

Build the team: build and lead a high-performing growth team. Mentor existing team members (content, marketing ops, etc.) and fill key gaps. Foster a data-driven team culture that encourages testing and learning

Set up metrics tracking: establish clear KPIs and dashboards for growth (e.g., MRR, CAC, activation rate, retention rate). Monitor performance closely and report progress and learnings to the leadership team. Ensure that growth initiatives are deeply data-driven, with clear measurement of impact across the funnel

Manage our tone of voice and external communications: work with the software engineer audience to be the voice of Adapty in public across all our communications

Qualification

Growth strategy developmentUser acquisitionB2B SaaS experienceData analysis skillsPerformance marketingTeam leadershipTech product design tasteCommunication in English

Required

You have a proven track record: you should be able to demonstrate significant growth in user acquisition and revenue (for example, by citing percentage growth or MRR increases you have led)

You have deep knowledge of the app market: ideally, you know how to monetize mobile apps with in-app subscriptions, work with paywalls, drive user acquisition, and more. You are a professional in the mobile market and can hold a conversation with other app makers. You understand their pains, know how Adapty can solve them, and know our product cold

You have experience with B2B SaaS: you are familiar with various marketing channels (conferences, emails, CRM) including performance marketing. You understand multitouch attribution and cross-channel marketing

You have proven leadership experience: you have a strong track record of building and leading high-performing marketing teams and can demonstrate it with numbers

You're crazy about numbers and unit economics: you have exceptional data analysis skills. You handle marketing metrics carefully, understand unit economics (and can build a simple financial/P&L model), set benchmarks, and plan profitable, sustainable marketing strategies

You can generate lots of growth ideas and aren't afraid if 80% of them turn out to be a bad fit

You have great taste in tech product design

You're a strong leader and can build and motivate a high-performing team

You communicate easily in English, both with customers and within the team