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Southern New Hampshire University · 1 day ago

Senior Marketing Automation Manager

United States

Full-time

Remote

Senior Level

$78K/yr - $124K/yr

5+ years exp

Southern New Hampshire University is a team of innovators dedicated to transforming lives through education. The Senior Marketing Automation Manager will enhance multi-channel communications for prospective students, utilizing Salesforce Marketing Cloud to personalize their admissions journey and improve overall communication effectiveness.

Higher Education

Work & Life Balance

Responsibilities

Model and promote effective use of Salesforce Marketing Cloud by demonstrating best practices and helping team members apply those practices to create student‑focused communications

Build personalized multi-channel marketing journeys from the ground up

Manage ongoing email and text campaigns, monitor key performance metrics, and recommend improvements that strengthen communication effectiveness and support enrollment goals

Serve as a team leader for troubleshooting, data model questions, and overall support of more advanced automation workflows

Adhere to a Marketing Automation Quality Assurance process to ensure accurate, compliant, and timely delivery of communications that protect data integrity, institutional credibility, and the student experience

Use and promote established Salesforce Marketing Cloud best practices, including applying email and SMS compliance best practices such as CAN‑SPAM, CASL, and GDPR when building communications

Collaborate with cross-functional stakeholders, including the marketing automation team, to design, refine, and support multi‑channel student and prospect communications that respond to changing needs and improve relevance and personalization

Assist with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements

Other responsibilities as assigned