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Wolters Kluwer · 19 hours ago

Manager, Marketing - Content Marketing

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

$98K/yr - $173K/yr

7+ years exp

Wolters Kluwer is seeking a Content Marketing Manager to lead their content marketing team and drive transformation in content production and measurement. The role involves establishing a content strategy, mentoring team members, and collaborating with stakeholders to enhance brand presence and engagement.

BankingFinanceInformation ServicesInformation TechnologyLegalMobilePublishingSoftware

Responsibilities

Establish a clear strategy for content excellence and governance, capturing the value content brings to the business and to customers

Demonstrate proficiency in AI content practices; experience in JasperAI required

Drive the execution and scale of an organic social media strategy, providing visionary leadership to elevate brand presence and engagement across platforms

Develop content plan and calendar to meet deadlines

Lead by example and mentor team members to elevate their impact and identify new roles or initiatives necessary for the company to succeed in the future

Lead a high-performing, inclusive, and diverse content team, focusing on talent retention and development

Partner with and influence key stakeholders in the business, product management, technology, marketing, and other areas to make decisions in the best interest of the customer

Continually assess, measure, and improve the performance of content, utilizing data and insight analysis

Be accountable for managing content technology tool stack budget and needs

Display presentation skills demonstrating a clear vision of how the work addresses the business challenge

Display a learning mindset and understand new technologies and changes to processes

Develop a deep understanding of customer segments, personas, and journeys across the business

Be accountable for corporate brand and content governance practices

Qualification

Content Marketing ManagementJasperAIB2B ExperienceAnalytical SkillsLeadershipOral CommunicationWritten CommunicationOrganizational SkillsProblem-Solving

Required

Bachelor's degree in Marketing, Communications, Journalism or a related field of study

7+ years' experience in content marketing management, B2B experience is desirable

2+ years' experience as a people leader/manager as well as coach and mentor

Ability to recruit, hire, and retain multidisciplinary content team

Software: JasperAI platform

Demonstrate proficiency in AI content practices; experience in JasperAI required

Preferred

Related market/industry experience

Strong analytical, organizational, and managerial skills with the proven ability to handle (and deliver on) multiple projects in a fast-paced environment

Excellent oral and written communication skills

Must be innovative, detail-oriented, and a problem-solver

Healthcare or pharmaceuticals experience a plus

Master's degree in Marketing, Communications, Business, or other related fields of study