Hyperproof · 8 hours ago
Principal Product Marketing Manager
United States
Full-time
Remote
Lead/Staff
$148K/yr - $171K/yr
8+ years expHyperproof is a leading company in risk and compliance management, seeking a Principal Product Marketing Manager to lead their global product marketing strategy. This role involves shaping market presence through effective messaging, positioning, and go-to-market execution while collaborating closely with various teams to drive product adoption and revenue growth.
Cloud ComputingComplianceCyber SecurityEnterprise SoftwareRisk ManagementSaaSSoftware
Responsibilities
Own end-to-end product marketing for key products and initiatives, including positioning and messaging, value propositions by persona and segment, and pricing and packaging inputs
Lead market, customer, and competitive research to continuously update buyer personas, inform positioning, develop and enhance messaging, and inform go-to-market strategy
Lead go-to-market strategy and execution for new products, major launches, and feature releases
Establish and scale repeatable launch processes, messaging frameworks, and GTM playbooks
Develop clear, differentiated product positioning and messaging frameworks across personas, industries, and segments for both commercial and enterprise markets
Translate complex, technical product capabilities into clear, compelling narratives for technical and non-technical audiences
Act as the liaison between Marketing and Product, leveraging and communicating relevant data and insights to help the Product team make more informed decisions
Develop messaging that resonates with technical buyers, practitioners, and economic decision-makers
Partner closely with Product to influence roadmap prioritization based on market, customer, and competitive insights
Own sales enablement strategy and execution, including sales playbooks and enablement decks, one-pagers, battlecards, and competitive tools, launch toolkits and training materials
Deliver ongoing enablement for Sales, Customer Success, and Partners to ensure consistent product understanding and confident execution
Partner with the Partnerships team to support partner positioning, enablement, and co-selling motions
Lead customer, market, and competitive research to inform positioning, messaging, pricing, and GTM decisions
Collaborate with Product to influence roadmap prioritization based on market and customer insights
Build and maintain a strong voice-of-customer feedback loop across Sales, Customer Success, and Product
Serve as the internal expert on market trends, buyer needs, and competitive dynamics
Drive and measure impact across product adoption and usage, pipeline influence and contribution, revenue growth and expansion
Ensure product marketing efforts are clearly tied to bringing new products to market successfully and scaling adoption over time
Qualification
Required
8+ years of experience in B2B SaaS product marketing, ideally in enterprise environments
Demonstrated success owning product launches and GTM strategy, messaging, positioning, pricing, and packaging, sales enablement and partner marketing
Experience marketing technical products and translating for technical audiences
Strong understanding of how product marketing drives adoption, pipeline, and revenue
Exceptional communication and storytelling skills with the ability to influence senior leaders
Strong analytical mindset and comfort using customer and market data to guide decisions
Proven ability to operate in fast-paced, high-growth environments
Preferred
Experience in GRC, security, compliance, or regulated industries
Benefits
Annual compensation reviews + equity
Unlimited PTO: strongly encouraged to unplug and recharge
Health: coverage for medical, dental, and vision - employee and dependents
401K, which vests immediately, complete with a 4% company match
12 weeks of Parental leave and 1 year free diapers and wipes with Honest
Annual company in-person events and quarterly in-person connects
$500 home office stipend - at the time of hire. Any additional home office needs are requested as needed.
$100 quarterly paid wellness stipend
Pet insurance discount
Slack channel notifications turn off after 5 pm based on your time zone
Two Hypercharge weeks of rest where we close company-wide (July & Dec)
Company
Hyperproof
Hyperproof is a cloud-based compliance operations software that collects evidence automatically and manages a compliance program.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$62.28MKey Investors
Riverwood CapitalToba Capital
2023-08-30Private Equity· $40M
2021-10-20Series A· $16.5M
2021-01-01Series Unknown
Leadership Team
Craig Unger
Founder and CEO
P
Peter Chase
Chief Operating Officer
Recent News
2025-11-27
Company data provided by crunchbase