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Xylem · 4 hours ago

Marketing Operations Manager

Morrisville, NC

Full-time

Onsite

Mid, Senior Level

$80K/yr - $110K/yr

5+ years exp

Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact. They are seeking a Marketing Operations Manager to drive efficiency and data-driven decision-making across marketing campaigns and platforms, ensuring seamless integration and performance optimization.

Professional ServicesSporting GoodsTravel

Responsibilities

Own and optimize marketing tools, including Salesforce, Marketo, and content/file management platforms

Drive governance and scalability of marketing systems to ensure efficiency and best-in-class performance

Partner with IT, the web team and Sales Operations to ensure seamless integration and data flow across platforms

Lead change management efforts to maximize adoption and ROI of marketing technology

Design and manage end-to-end lead generation workflows, including campaign setup, lead scoring, and routing

Build and optimize nurture/drip campaigns in Marketo, leveraging A/B testing and best practices for continuous improvement

Collaborate with sales and marketing teams to refine lead attribution and qualification criteria, improving conversion rates

Develop reporting frameworks to track lead performance and identify opportunities for optimization

Source, structure, and maintain marketing data to support campaign performance, customer segmentation, and strategic decision-making

Oversee data hygiene initiatives, including cleaning customer lists, Marketo database maintenance, and addressing redundancy issues

Work with business segment leads to track campaign schedules and ensure alignment across divisions

Develop and manage dashboards that provide actionable insights for stakeholders

Build and maintain marketing performance dashboards, including tagging frameworks, attribution models, and ROI tracking

Deliver regular reporting to stakeholders, highlighting trends, gaps, and opportunities for improvement

Support quarterly business reviews and strategic planning with data-driven insights

Act as a connector between marketing, sales, product, and executive teams to ensure consistent processes and shared learnings

Navigate organizational dynamics to drive consensus and alignment across divisions

Lead change management efforts related to marketing operations and technology adoption

Qualification

SalesforceMarketoLead managementData visualizationPerformance reportingData hygieneAnalytical skillsStakeholder managementCross-functional alignmentCertification in SalesforceCertification in MarketoCommunication skillsFast-paced environment