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Altria · 16 hours ago

Associate Manager, Marketing Analytics

United States

Full-time

Remote

Mid, Senior Level

$102K/yr - $148K/yr

5+ years exp

Altria is a fortune 500 company known for its iconic brands, and they are seeking an Associate Manager, Marketing Analytics to join their Digital Marketing Services group. This role involves discovering impactful data-driven insights and collaborating with various teams to enhance marketing strategies across multiple channels and brands.

ManufacturingTobaccoWine And Spirits

Comp. & Benefits

No H1B

Responsibilities

Integrate disparate data sources to analyze campaign performance and consumer response trends

Incorporate activation objectives, historical trends, and budget allocations to identify ideal audience strategies

Combine technical knowledge with business strategy to translate complex analytics into actionable recommendations to optimize future activations

Analyze target audience segments to identify key behavior drivers and enhance marketing flows

Collaborate with internal data science teams to enhance audience segmentation approach, consumer propensity model portfolio and channel-specific forecasts

Act as a data steward and partner with internal data strategy and governance teams to address data quality, new data collection formats and use cases

Partner with adjacent digital teams to streamline common analytical methods into reporting solutions

Serve as a strategic thinking partner to teammates by sharing expertise and experiences

Qualification

SQLPythonRAdobe AnalyticsMarketing analytics toolsAgile MethodologyIntroductory statisticsConsumer data analysisCommunicationStrategic thinkingCreative thinking

Required

Bachelor's degree: Business, Economics, Business Analytics, Marketing or related fields

5+ years of technical application skills using SQL, Python or R analyzing consumer data sets

Working knowledge of marketing analytical and executional tools (preferably Adobe) such as Adobe Analytics, Journey Optimizer, etc

Excellent written and verbal communication skills with demonstrated ability to communicate data and technical aspects to stakeholders having varied technical and data knowledge

Working knowledge of common marketing channels

Working knowledge of introductory statistics

Demonstrated strategic and creative thinking skills