Primer · 15 hours ago
Growth Marketing Lead
United States
Full-time
Remote
Senior Level
5+ years expPrimer is focused on transforming the K-12 education system by empowering educators to launch microschools. The Growth Marketing Lead will be responsible for executing and optimizing marketing campaigns, managing automation workflows, and analyzing performance metrics to drive growth and improve lead quality.
EducationInternet
Responsibilities
Own and execute outbound marketing campaigns across email, SMS, and other channels, from copy development through activation and performance analysis
Manage and optimize website and landing pages using Webflow and WordPress, including content updates and conversion improvements
Design, launch, and analyze A/B tests across email campaigns, website experiences, and conversion funnels, with the ability to write and refine performance-driven copy
Build and maintain marketing automations and lifecycle workflows in Salesforce Marketing Cloud
Monitor and report on performance metrics including attribution, pipeline contribution, and funnel conversion rates
Partner with Sales/Admissions teams to optimize the MQL-to-conversion process and improve lead quality
Manage relationships with contractors and agencies (copywriters, paid media specialists, Marketing Cloud implementers) while maintaining ownership of core systems
Create campaigns and edit copy to ensure consistency, clarity, and alignment with campaign goals
Translate analytics and experiment results into clear recommendations and implement improvements
Qualification
Required
5+ years of experience in marketing operations, growth, or lifecycle roles with direct ownership of campaign creation, activation, and analysis
Strong hands-on experience with Salesforce Marketing Cloud and Webflow, with working knowledge of Salesforce CRM, Google Analytics, Google Ads, and Meta platforms
Strong analytical and systems-thinking abilities with experience designing experiments, interpreting data, and building processes from scratch
B2C marketing experience in trust- and education-heavy funnels, ideally at smaller companies (100-300 employees) where you were the marketing owner or on a small team
Solid copywriting skills with ability to write campaign emails and web copy
Bias toward action and ownership—comfortable being both strategic and hands-on, working independently as a quiet executor
Company
Primer
Freeing up the next generation of kids to be more ambitious, more creative, and to think for themselves.
11-50 employees
H1B Sponsorship
Primer has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (2)
2023 (2)
2022 (4)
2021 (2)
2020 (5)
Funding
Current Stage
Early StageTotal Funding
$18.7MKey Investors
Founders Fund
2022-04-28Series A· $15M
2020-05-11Seed· $3.7M
Recent News
Soma Capital
2026-01-14
FF News | Fintech Finance
2025-11-19
Company data provided by crunchbase