Advida · 1 week ago
Senior Media Buyer - Google Ads
United States
Full-time
Remote
Mid, Senior Level
$70K/yr - $70K/yr
3+ years expAdvida is a performance-marketing agency that partners with leading direct-to-consumer brands in the health, wellness, and pet-care space. They are seeking a Senior Media Buyer with advanced Google Ads experience to manage large budgets and optimize campaigns for maximum ROI.
AdvertisingInformation TechnologyInternet
Responsibilities
Plan, launch, and scale Google Ads campaigns across YouTube, Demand Gen, GDN, Search, CTV, and PMAX, optimizing for CAC, ROAS, and ROI
Own high-volume budgets - manage pacing, ensure profitability, and allocate spend strategically across multiple accounts
Collaborate on creative testing - partner with our design, video, and copy teams to generate and test high-performing ad concepts
Analyze data deeply: Pull insights from Google Ads and internal dashboards to identify trends and opportunities for scale
Continuously test and optimize: Apply A/B testing across audiences, placements, and creatives to push ROI
Lead strategy discussions: Translate campaign data into actionable direction for clients and internal teams
Team Collaboration: Work closely with the broader media team to optimize wherever you see opportunity, strengthen internal processes and SOPs, and help elevate overall performance across accounts
Client Communication: Attend internal and client-facing meetings to walk through account performance, discuss challenges, share insights, and outline strategic next steps
Qualification
Required
3+ years of hands-on experience managing Google Ads campaigns
Experience in maintaining and growing large spending accounts (6–7-figure monthly)
Expertise in YouTube, Demand Gen, GDN, PMAX, and Search campaigns
Strong grasp of direct-response metrics (CAC, ROAS, CTR, CPM, NCR) and optimization logic
Hardworking with a high level of accuracy and attention to detail
Experience in creative testing frameworks and audience segmentation
Preferred
Exposure to Meta, TikTok, or Native ads
Background in DTC brands - especially health, wellness, or pet nutrition
Benefits
Performance Bonus: will be available based on performance
Fully remote
Company
Advida
Advida is an advertising technology company that offers customer acquisition services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Ryan Scibelli
Chief Executive Officer
Recent News
EIN Presswire
2025-10-06
Company data provided by crunchbase