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Cooley LLP · 2 hours ago

Director of Marketing Strategy & Implementation

Colorado

Full-time

Onsite

Director/Executive

$300K/yr - $360K/yr

10+ years exp

Cooley LLP is seeking a Director of Marketing Strategy & Implementation to join the Marketing and Business Development team. This role is responsible for defining and driving the firm's approach to delivering omnichannel client journeys and leading the development of marketing campaigns that effectively bridge brand strategy to demand generation.

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Comp. & Benefits

Responsibilities

Design Omnichannel Journey Maps: Define the end-to-end client journey, identifying key touchpoints across the "Interest, Decision, and Consideration" phases to ensure a seamless and cohesive external experience

Establish Audience & Persona Strategy: Lead the development of data-driven personas and segmentation frameworks, ensuring all marketing efforts are tailored to specific client needs and professional lifecycles

Develop Channel Strategy Recommendations: Establish the logic for how various channels interact within the ecosystem and collaborate to recommend the optimal mix of digital and traditional channels (Email, Web, Social, Events) to maximize campaign reach and impact

Lead Discovery and Engagement: Serve as the strategic lead translating business objectives into actionable technical and channel requirements

Lead Activation and Implementation: Collaborate across marketing and business development teams to oversee the design and activation of campaigns, ensuring processes are correctly implemented and phases are completed

Architect Marketing Analytics and Reporting: Establish robust KPIs and tracking mechanisms across all channels to measure the effectiveness of the omnichannel ecosystem and its contribution to the sales pipeline

Drive Data-Driven Iteration: Utilize marketing insights and performance data to continually refine channel tactics in real-time, journey maps, and audience segments to improve conversion rates

Cross-Functional Liaison: Act as a growth catalyst, participating in all phases of work and liaising across marketing and business development functions, ensuring that strategic journey maps are executed with brand-consistent assets and high-touch interactions

Market and Competitor Intelligence: Continuously monitor the B2B marketing landscape and competitor channel tactics to ensure the firm’s digital presence remains innovative, proactive, and market-leading

Governance Advocacy: Work with marketing and business development, the Technology and Innovation teams and firm leadership to establish processes and governance. Educate the department, firm leadership and internal stakeholders to protect brand equity, improve client experience and optimize internal resource allocation

Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests

Support business professional development and continued educational opportunities

In collaboration with HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events

All other duties as assigned or required

Qualification

Marketing strategyDigital marketingData analyticsMulti-channel strategiesCRM technologiesLeadershipCollaborationCommunication skillsProblem-solvingOrganizational skills

Required

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications

Ability to work extended and/or weekend hours, as required

Ability to travel, as required

Bachelor's degree

10+ years of directly applicable marketing strategy and execution experience at a management level, with proven ability to manage, coach and motivate with proven experience working across a matrixed organization, preferably in a large global professional services firm or B2B environment

Expertise in marketing best practices, digital marketing, measurement and workflow management

Demonstrated success developing modern multi-channel strategies at the brand and campaign levels within tight budgetary and resource constraints

Strong understanding of performance metrics, analytics, and using data to inform future strategy

Exceptional collaboration and communication skills, with the ability to influence and partner effectively with senior firm leadership and other professionals

Proficient in the use of CRM and other marketing and business development technologies