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BMG · 1 day ago

Director, Publicity

Nashville Metro

Full-time

Hybrid

Director/Executive

$95K/yr - $100K/yr

BMG is seeking a Director, Publicity to lead and elevate publicity strategies for artist careers and releases. This role involves designing high-complexity campaigns, advising teams, and scaling publicity operations across the label group.

ContentMusicPublishing

Hiring Manager

Dallas Dixon

Responsibilities

Set vision and lead publicity strategy across BBR Music Group/BMG Nashville’s roster, developing new partners to expand reach (TV, online, podcast and lifestyle channels) and to optimize earned-media ROI for both emerging and established artists

Own high-complexity campaign planning and execution — album rollouts, single releases, tour announcements, charity and organization activations and in-person engagement opportunities with partners — coordinating cross-functional stakeholders including trade and consumer facing audiences

Serve as a senior adviser to artists, managers and executives on messaging, media positioning, media risk, and long-term publicity objectives; translate targets into measurable proactive campaigns

Lead, mentor and grow among the organization; define roles, responsibilities and career development plans to support a scalable, high-performing team

Maintain and expand relationships with national and regional media, TV bookers, trade press, lifestyle outlets, podcast producers, etc

Innovate with new strategies for media outreach and storytelling — leveraging data, social insights and emerging platforms to identify placement opportunities that move culture and impact consumer obsession

Oversee media training for our artists to guide their narrative as we approach release campaigns

Build and operationalize measurement frameworks and reporting that tie publicity outcomes to increase awareness and align with cross-departmental goals

Represent the label at industry events, awards, festivals and in high-visibility partnership meetings; travel as required to coordinate media activations and artist opportunities

Qualification

Publicity experienceMusic industry knowledgeMedia relationshipsTeam leadershipCampaign planningNetworking skillsMicrosoft Office SuiteCommunication skillsDetail oriented

Required

Previous experience working in Publicity and strong knowledge of the music and entertainment industry

Demonstrated success leading teams and high-visibility, multi-channel campaigns

Ability to operate at a high level in fast paced environments

Proven track record securing national TV bookings and major earned media placements and managing complex tour and release rollouts

Excellent communication skills and ability to liaise with, and manage a variety of different personality types

Strong networking and relationship-building skills and ability to cultivate relationships

Competent with Microsoft Office Suite (Excel, Power Point, Word etc)

Media relationships across national TV, podcasts, trade, lifestyle and digital outlets; experience working with agencies and external partners

Detail oriented and proactive, while using sound judgment and high confidentiality

Willingness to travel; availability for time-sensitive media bookings

Preferred

Bachelor's degree in Public Relations, Music Business or other related field

Benefits

Flexibility with our hybrid setup: 3 days in office, 2 days remote

Comprehensive medical, dental, and vision coverage

Dollar-for-dollar 401(k) match of up to 6% after your first year

Flexible time off policy

Commuter benefits program

Fitness reimbursement program and wellness incentives

Well-being support 24/7 through our Employee Assistance Program

Development opportunities, including mentorship programs and LinkedIn Learning

Company

BMG

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing.

Founded in 2005