ServiceNow · 1 hour ago
Senior Product Marketing Manager
Santa Clara, CA
Full-time
Hybrid
Senior Level
$163K/yr - $285K/yr
7+ years expServiceNow is a global market leader in innovative AI-enhanced technology, and they are seeking a highly motivated Senior Product Marketing Manager to join their AI Platform Marketing team. This role will focus on developing marketing strategies and programs to differentiate their AI solutions and drive business growth.
Agentic AIBusiness Process Automation (BPA)Cloud ManagementEnterprise SoftwareRobotic Process Automation (RPA)SaaS
Responsibilities
Lead the development of strategic sales plays for AI-powered solutions, working closely with GTM and sales leadership to identify key use cases, remove friction in the sales cycle, and drive pipeline acceleration
Engage directly with sales teams and field leaders to understand their priorities, challenges, and customer objections-translating those insights into actionable programs and high-impact enablement
Craft executive-level messaging and assets tailored for C-suite buyers, including customer-facing presentations, talk tracks, and value frameworks that clearly articulate business outcomes
Collaborate cross-functionally with product, marketing, and field teams to ensure alignment across product positioning, competitive differentiation, and go-to-market execution
Represent marketing in customer engagements, sales meetings, and strategic deals, acting as a trusted product and messaging expert to help advance conversations and close business
Continuously evaluate and optimize enablement effectiveness through feedback loops and performance metrics-ensuring sales teams are equipped with timely, relevant, and high-quality materials
Qualification
Required
7–10+ years in enterprise product marketing, product management, or sales engineering
4+ years working with enterprise software platforms; AI experience is required
Proven ability to build sales plays and enablement content based on seller and customer insights
Strong storyteller with experience creating messaging for technical and executive audiences
Track record of developing polished, C-suite-ready presentations and sales assets
Experience collaborating across Product, Sales, Marketing, and Enablement teams
Excellent written and verbal communication skills; comfortable presenting to customers and execs
Benefits
Equity (when applicable)
Variable/incentive compensation
Health plans, including flexible spending accounts
A 401(k) Plan with company match
ESPP
Matching donations
A flexible time away plan
Family leave programs
Company
ServiceNow
ServiceNow is an AI platform that delivers IT operations, field service management and app engine solutions.
10001+ employees
H1B Sponsorship
ServiceNow has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (910)
2024 (876)
2023 (807)
2022 (840)
2021 (447)
2020 (439)
Funding
Current Stage
Public CompanyTotal Funding
$83.7MKey Investors
Sequoia CapitalJMI Equity
2022-12-09Post Ipo Equity
2012-07-29IPO
2012-03-20Private Equity· $10.98M
Leadership Team
Bill McDermott
Chairman and CEO
Pat Casey
Chief Technology Officer & EVP of DevOps
Recent News
2026-01-16
2026-01-16
Company data provided by crunchbase