Apply on Employer Site

Flight Centre · 1 hour ago

Flight Centre - Senior Product Marketing Manager - Boston, USA

Boston, MA

Full-time

Onsite

Senior Level

$150K/yr - $150K/yr

7+ years exp

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The Senior Product Marketing Manager will develop strategic product marketing plans for corporate brands, collaborating with various teams to drive new customer sales and product adoption.

TourismTravel

Responsibilities

Positioning & Messaging: Through detailed market research & competitive landscape analysis, identify and develop product positioning and messaging that uniquely differentiates our solutions

Sales and marketing tools: Create collateral, whitepapers, presentations, videos, and training materials, etc to communicate the value proposition of our solutions internally and/or externally

Product launches & High value releases: Work with all internal teams, and external Tech Partners/Suppliers to plan the market launch of new products and high value releases and manage the cross functional implementation of the GTM plan

Communications: Work with sales, account management, customer success, training, operations, deployment, enablement, brand marketing and PR Comms teams to broadcast our message to the market, across the organisation, and our partner community

Market intelligence: Be the expert on our clients, buyer persona's, how they buy and their buying criteria; and be the expert on our competition and how to succeed

Demand generation: Support the Brand marketing strategy and programs that create interest for our solutions in all market segments

Industry leadership: Where appropriate represent the company at industry events, conferences, trade shows, webinars

Qualification

Product MarketingMarket ResearchStakeholder ManagementInsightsCustomer Lifecycle ManagementSaaS BackgroundProject ManagementCommunication SkillsCollaboration SkillsNegotiation Skills

Required

7+ years experience in mid - senior product marketing / or FCTG product/technology

Experience in product lifecycle/customer lifecycle management and new product development methodologies

Experience working with and preparing pitches for industry analysts

Experience in analytics and insights

Strong project management skills

Strong stakeholder management skills

Preferred

It is preferred for the candidate to have worked for innovative technology organisation, SaaS background

Ideally demonstrate experience in customer lifecycle marketing through digital touchpoints and marketing automation

Experience in new product development, adoption and growth strategies

Experience working with a range of senior stakeholders in a sales/value driven environment with sales & AM teams

Proven ability in tracking and analytics

Experience in analysis through customer research methodologies

Ability to use analytics and insights to identify opportunities, to drive business improvements across all channels

Ability to manage multiple projects at the same time in fast paced environment

Ability to influence and negotiate with senior stakeholders with favourable outcomes

Benefits

Paid Time Off: A comprehensive time off package, including up to 15 vacation days (prorated upon hire and increasing to 20 days after 2 years of employment), 5 sick days, 3 personal days, 1 Diversity Day, 1 Volunteer Day, and 8 recognized holidays annually.

Travel perks/discounts

Health & Wellness Programs and Employee Financial Wellness Services

National/International Award Nights and Conferences

Health benefits including, medical, dental, vision, gender affirming care, and fertility care

Insurance including hospital indemnity, AD&D, critical illness, long-term and short-term disability

Flexible Spending Accounts

Employee Assistance Program

401k program with partial match

Tuition Reimbursement Program

Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions

Global career opportunities in a network of brands and businesses