Genmab · 2 days ago
Sr. Manager, Omnichannel Strategy, Gyn-Onc
Princeton
Full-time
Hybrid
Senior Level
$138K/yr - $206K/yr
7+ years expGenmab is an international biotechnology company dedicated to improving the lives of patients through innovative antibody therapeutics. The Senior Manager, Omnichannel Strategy will lead the digital strategy for Genmab’s first US-based launch in hematology, shaping the brand’s omnichannel strategy and ensuring successful execution across various teams.
BiotechnologyHealth CareManufacturingMedical
Responsibilities
Serve as the digital SME & business partner to the US Marketing & Sales Team, Genmab cross-functional teams and US alliance partners
Seamlessly integrate omnichannel strategies into the overall product brand plan
Shape tactical plans, pull through prioritized tactics and become immersed in the overall brand vision & strategy set by Genmab leadership
Lead with data; ensure data is a priority, that it is captured, and measurement strategies are designed at the onset
Ensure perspectives from key stakeholders (Ops, Privacy, Data Science, Regulatory, IT) are accounted early and often
Spearhead novel & innovative ways of working in the spirit of delivering the ideal customer experience
Stay abreast of industry trends and promotional opportunities and promote best practices across Genmab
Define Key Performance Indicators and report up through US Marketing & Sales Team
Manage project timelines, budgets and all key deliverables aligned to launch readiness
Qualification
Required
A minimum of a bachelor's degree is required
A minimum of 7+ years of professional relevant experience required (Pharma/Biotech)
Deep digital & omni-channel execution experience across core channels required
Thorough understanding of the cross-functional interdependencies needed to successfully execute complex omni-channel efforts
Demonstrated knowledge of marketing operations, data operations and data privacy
Experience with leading marketing technologies in support of web/mobile/app experience, automation, performance & insight generation and compliance
Proven ability to work cross-functionally and on multiple projects simultaneously
Resourceful, decisive and proactive approach to managing multiple priorities in a fast-growing organization
Preferred
Advanced degree preferred
Oncology/hematology marketing and/or relevant therapeutic areas experience preferred
Startup, emerging pharma, or new team experience preferred
Benefits
401(k) Plan: 100% match on the first 6% of contributions
Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance
Voluntary Plans: Critical illness, accident, and hospital indemnity insurance
Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support
Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses
Company
Genmab
Genmab is a biotechnology company focused on developing fully human antibody therapeutics for the potential treatment of cancer.
1001-5000 employees
H1B Sponsorship
Genmab has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (10)
2023 (6)
2022 (3)
2021 (3)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
$11.7BKey Investors
Morgan Stanley Senior FundingGlaxoSmithKlineIndex Ventures
2025-11-18Post Ipo Debt· $6B
2025-09-29Post Ipo Debt· $5.5B
2010-07-01Post Ipo Equity· $134M
Leadership Team
Anthony Pagano
Chief Financial Officer
Anthony Mancini
EVP & Chief Operating Officer
Recent News
Pharma Letter
2026-01-18
2026-01-17
2026-01-16
Company data provided by crunchbase