Apply on Employer Site

Heartland · 1 day ago

Senior Integrated Campaign Manager

United States

Full-time

Remote

Mid, Senior Level

$120K/yr - $125K/yr

7+ years exp

Heartland is a part of Global Payments, which facilitates money movement between buyers and sellers through innovative payment solutions. They are seeking a Senior Integrated Campaign Manager to lead the go-to-market strategy and campaign execution for ACTIVENet, focusing on product marketing and demand generation.

Credit CardsPaymentsTransaction Processing

Responsibilities

Own the Narrative: Develop and own positioning, messaging, and storytelling for ACTIVENet across market segments (large, mid, and small cities; YMCAs; Parks & Rec departments)

Lead competitive intelligence efforts, analyzing market trends, competitor moves, and customer insights to inform product roadmap and messaging

Collaborate with Customer Success and Implementation to gather customer insights, success stories, and proof points that strengthen market credibility

Drive Integrated Campaigns: You aren't just supporting campaigns; you are designing them. Develop the strategy and creative direction for multi-channel campaigns (email, webinar, digital, paid) that fuel demand generation and pipeline

Translate value propositions into high-impact content assets—from whitepapers and videos to landing pages—that drive engagement

Develop and execute GTM strategies for new features, releases, and product initiatives, ensuring alignment across Product, Sales, and Marketing

Partner with Sales to create compelling enablement materials—pitch decks, battlecards, one-pagers, demos, and talk tracks—that drive pipeline and close rates

Measure and report on marketing effectiveness. Track key KPIs such as win rates, product adoption, campaign conversion, and message resonance to continuously optimize strategy