Freelance - Director, Experience Strategy jobs in United States
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RAPP ยท 1 day ago

Freelance - Director, Experience Strategy

positionDallas - RAPP
timeFull-time
remoteHybrid
seniorityDirector/Executive
money$95/hr - $95/hr
date8+ years exp

RAPP is a global, next-generation precision marketing agency that is seeking a Freelance - Director, Experience Strategy to join their Experience Strategy team. This role will provide senior-level strategic leadership across client-facing CRM initiatives and internal transformation efforts, focusing on advancing high-level business objectives and ensuring quality execution by the team.

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Responsibilities

Lead experience strategy across priority CRM initiatives, with a focus on lifecycle planning, customer value, and long-term program design
Provide strategic leadership and guidance to the Experience Strategy team, ensuring continuity and quality across BAU workstreams
Act as a senior, client-facing strategic representative, providing thought leadership and trusted counsel to executive stakeholders
Partner closely with strategy leadership, account teams, data, technology and creative partners to guide multi-disciplinary CRM programs
Translate business goals into experience-led CRM frameworks, roadmaps, and strategic narratives
Guide internal and client teams through ambiguity, aligning stakeholders around shared objectives and strategic direction
Identify opportunities for CRM transformation, including measurement frameworks and experience optimization
Ensure strategic rigor, clarity and consistency across workstreams while leveraging existing BAU execution support
Upload and model customer-centric thinking across all strategic recommendations and decisions

Qualification

CRM experience strategyStrategic leadershipStakeholder managementSystems thinkingStrategic communicationComfort in ambiguityMentoringStorytelling

Required

Bachelor's Degree
Minimum 8 years in CRM and/or lifecycle-based experience strategy within complex or regulated environments (preferred)
Ability to advise and build credibility with senior client and internal stakeholders
Strong systems thinking, connecting customer experience, data, technology and business outcomes
Proven ability to mentor senior strategists and uphold quality across ongoing workstreams
Excellent strategic communication and storytelling skills for executive audiences
Comfort operating in ambiguity while guiding teams toward clarity and alignment

Benefits

Health/vision/dental insurance
401(k)
Stock options
Healthcare & Dependent Flexible Spending Accounts
Vacation
Sick, and personal days
Positive activism days
Paid parental leave
Disability benefits

Company

RAPP

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RAPP is a customer experience agency. It is a sub-organization of DAS Group.
dateFounded in 1965
location
New York, New York, USA
people-size1001-5000 employees
web-link
http://www.rapp.com/

Funding

Current Stage
Late Stage

Leadership Team

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Jeannine Falcone
Global CEO
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S
Shalini Gupta
EVP, Client Leadership, North America
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