CData Software · 4 hours ago
Lead Product Marketing Manager, Connect AI
Chapel Hill, NC
Full-time
Onsite
Senior Level
7+ years expCData Software is a company focused on real-time data integration, helping organizations simplify complex data connectivity. They are seeking a Lead Product Marketing Manager for their Connect AI initiative to develop and execute a comprehensive product marketing strategy, focusing on positioning, competitive strategy, and creating technical content for sales enablement.
Big DataCloud Data ServicesData IntegrationData VisualizationDatabase
Responsibilities
Develop positioning of Embedded offerings across ISV use cases—analytics, copilots/AI features, workflow/automation, and data ingestion
Define competitive strategy against build-in-house, unified API providers, and embedded iPaaS grounded in technical accuracy
Help lead market development for embedded connectivity in the AI era, reinforcing CData as the standard for enterprise-grade embedded data access
Partner cross functionally to define and execute quarterly and annual GTM strategies, owning growth performance for the embedded market
Overhaul and uplift embedded GTM presence (collateral, sales enablement tools, website) with exciting new AI-oriented visual identity and brand voice (in process, Q’1-2 timing)
Create technical content that meets the expectations of engineering evaluators—architecture guides, implementation patterns, integration reference docs, and security explanations
Build clear value narratives around the core pillars of Embedded: Connectivity (350+ enterprise sources), Context (feature-complete coverage), and Control (resilience to API changes, security, high-volume workloads)
Serve as the subject-matter expert for embedded products, equipping sales, customer success, and marketing with technical messaging and differentiation
Lead customer, market, and buyer research to inform messaging for both Tier 1 enterprise ISVs and Tier 2 high-growth SaaS teams
Translate customer feedback and competitive insights into roadmap input—especially around coverage gaps, performance expectations, and feature needs
Partner with product on launches for new products, features, security enhancements, and developer-tooling improvements (packaging, configuration experiences, metadata discovery, authentication flows, and test-environment support)
Plan and execute complex marketing programs end-to-end, including product-wide release cycles and major embedded GTM programs
Stay current on ISV, SaaS, and AI platform trends—especially how ISVs are embedding copilots, agents, and analytics that depend on deep connectivity
Conduct first-party research with prospects, and embedded customers to refine narrative and validate value propositions
Monitor competitive activity (unified API and embedded iPaaS providers) and develop counter-strategy position frameworks
Track and analyze business performance metrics related to embedded engagement, opportunity development, and pipeline health
Adopt AI tools to improve productivity and help pilot AI-driven processes across the marketing organization
Provide mentorship to other PMMs to raise team-wide technical and strategic capability
Qualification
Required
7+ years of product marketing experience in data infrastructure, developer tools, embedded technologies, or software connectivity platforms
Demonstrated success marketing to technical buyers—architects, engineering leads, platform teams
Ability to produce technically credible content (architecture, security, integration guides)
Familiarity with connectors, APIs, authentication, SQL-based interfaces (ODBC/JDBC/ADO.NET), and SaaS data landscapes
Experience supporting complex multi-persona buying processes involving engineering evaluators and product leadership
Strong competitive positioning skills centered on clarity and factual accuracy
Excellent written, verbal, and presentation communication skills
Comfortable operating autonomously in a fast-paced, high-growth environment
Highly organized with strong attention to detail and ability to manage multi-stream initiatives
Preferred
Experience marketing to enterprise ISVs (50–10,000+ employees) or fast-growth SaaS companies
Background in or exposure to data integration and connectivity technologies (e.g., Snowflake, Databricks, REST APIs, JDBC/ODBC)
Cross-functional leadership and influence skills across product and engineering teams
Company
CData Software
CData Software is a software company that offers data integration solutions for real-time access to applications, databases, and Web APIs.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$510MKey Investors
Warburg PincusUpdata Partners
2024-06-26Private Equity· $350M
2021-12-16Series B· $140M
2020-03-26Series A· $20M
Leadership Team
Amit Sharma
CEO
Adam DeMichele
Chief Revenue Officer (CRO)
Recent News
Company data provided by crunchbase