BD · 5 hours ago
Sr. Global Marketing Manager, Commercial Excellence and Execution
USA NJ - Franklin Lakes
Full-time
Onsite
Senior Level
$143K/yr - $236K/yr
6+ years expBD is one of the largest global medical technology companies in the world, and they are seeking a Sr. Global Marketing Manager to drive commercial strategy and execution within the Lab Specimen Management business. This role focuses on executing go-to-market strategies and enhancing commercial capabilities across global teams.
Health CareMedical DeviceTechnical Support
Responsibilities
Deliver actionable insights on market trends, customer segmentation, and driven dynamics to advise commercial strategies
Develop and maintain market models to drive accurate short- and long-term forecast demand, assess growth opportunities, and guide resource allocation
Translate insights into clear recommendations for execution teams, ensuring decisions are grounded in robust analysis
Use data-driven analytics to evaluate pricing strategies, portfolio performance, and ROI of commercial initiatives
Supervise and analyze commercial performance metrics to identify gaps and implement corrective actions
Support the development and deployment of sales enablement tools, training programs, and execution frameworks to drive BD Excellence across regions
Develop and implement a comprehensive framework to define, track, and analyze marketing metrics that measure the effectiveness of key commercial programs and tools
Generate deep customer insights through qualitative and quantitative research to inform priorities
Identify unmet customer needs and translate them into actionable opportunities for new solutions
Develop robust cases that outline market potential, financial impact, and strategic fit for proposed innovations
Conduct market modeling and forecasting to validate opportunity size and guide resource allocation
Collaborate cross-functionally with R&D, commercial, and regional teams to align innovation initiatives with customer and market requirements
Ensure alignment between global marketing strategies and regional execution plans, providing clear guidance, resources and support for successful implementation
Support launch readiness and execution for new products and solutions, ensuring commercial teams are equipped with messaging, tools, and training
Work closely with global marketing, regional sales, training, and operations teams to drive adoption of standard processes and standardize execution models
Serve as a key liaison between marketing and commercial teams to ensure feedback loops advise strategy and execution improvements
Qualification
Required
BS/BA in business, science, marketing, or health care required
At least 6 to 8+ years' work experience (IVD, Medical Device, Pharmaceutical or consulting experience is preferred)
Business experience may include marketing, sales, sales training, business development
Highly analytical with a confirmed ability to synthesize data, identify trends, and uncover actionable insights that inform strategic decisions and unlock growth opportunities
Strong customer orientation with a keen ability to uncover and address unmet stakeholder needs
Demonstrates a strong capacity to learn quickly, adapt to new challenges, and apply insights across diverse situations to drive innovation and continuous improvement
Strong action orientation with excellent prioritization and multitasking skills
Strategic thinker with a growth mindset and strong influencing capabilities
Validated team player with the ability to collaborate effectively across functions in a highly matrixed organization
Exceptional communication, interpersonal, organizational, and creative problem-solving skills
Preferred
MBA is preferred
IVD, Medical Device, Pharmaceutical or consulting experience is preferred
Benefits
Annual Bonus
Potential Discretionary LTI Bonus
Potential reimbursement of phone use
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short-term disability coverage
Long-term disability insurance
Long-term care with life insurance
Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Weight management programs
Gastrointestinal health program
Substance use management program
Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance
Paid time off (PTO), including all required State leaves
Educational assistance/tuition reimbursement
MetLife Legal Plan
Group auto and home insurance
Pet insurance
Commuter benefits
Discounts on products and services
Academic Achievement Scholarship
Service Recognition Awards
Employer matching donation
Workplace accommodations
Adoption assistance
Backup day care and eldercare
Support for neurodivergent adults, children, and caregivers
Caregiving assistance for elderly and special needs individuals
Employee Assistance Program (EAP)
Paid Parental Leave
Support for fertility, birthing, postpartum, and age-related hormonal changes
Bereavement leaves
Military leave
Personal leave
Family and Medical Leave (FML)
Jury and Witness Duty Leave
Company
BD helps advance clinical therapy with the process for patients and health care providers with innovative technology services and solutions.
10001+ employees
H1B Sponsorship
BD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (66)
2022 (4)
2021 (3)
Funding
Current Stage
Public CompanyTotal Funding
$540MKey Investors
Steris
2023-08-02Post Ipo Equity· $540M
1962-04-23IPO
Leadership Team
Tom Polen
Chairman, CEO and President
Maureen Mazurek
Chief Sustainability and EHS Officer
Recent News
2026-01-16
Med-Tech Insights
2026-01-16
Pharmaceutical Technology
2026-01-16
Company data provided by crunchbase