Starwood Hotels · 1 day ago
Chief Commercial Officer
Miami, FL
Full-time
Onsite
Director/Executive
12+ years expStarwood Hotels is a dynamic company focused on sustainability and hospitality. The Chief Commercial Officer will lead the company's commercial strategy across Revenue, Sales, Digital, and Reservations, driving growth and maximizing profitability while ensuring customer-facing functions operate in harmony.
HospitalityHotelVenture Capital
Hiring Manager
Ivana Ognjanovic
Responsibilities
Own and implement the company’s revenue strategy, including pricing, inventory, and distribution across all channels
Optimize yield management practices to maximize RevPAR, ADR, and overall profitability
Lead forecasting, competitive benchmarking, and performance analytics
Align revenue plans with sales and digital campaigns for consistent topline growth
Direct global and regional sales teams to deliver corporate, group, leisure, and partnership revenues
Build and strengthen strategic relationships with corporate clients, agencies, tour operators, and partners
Set, monitor, and achieve sales performance targets, ensuring accountability across the organization
Expand commercial opportunities by identifying new markets and customer segments
Oversee digital platforms including website, booking engines, CRM, and e-commerce systems
Drive digital marketing (SEO, SEM, paid media, content, social) to increase direct bookings and brand presence
Implement data-driven strategies to optimize conversion rates and digital ROI
Enhance customer lifetime value through engagement, loyalty programs, and personalization
Lead the reservations function across all customer contact points (call centers, online booking platforms, property-level teams)
Ensure reservations processes maximize conversion, upsell opportunities, and guest satisfaction
Integrate reservations with revenue management, sales, and digital campaigns for seamless execution
Implement training, quality assurance, and technology upgrades to deliver consistent service excellence
Serve as a member of the Executive Leadership Team, shaping overall business strategy
Collaborate with Operations, Finance, and Brand teams to align commercial strategy with service delivery
Recruit, develop, and retain high-performing teams across Revenue, Sales, Digital, and Reservations
Champion a results-driven culture that values innovation, agility, and accountability
Qualification
Required
Bachelor's degree in Business, Marketing, Hospitality, or related field; MBA or equivalent preferred
12+ years of progressive leadership in commercial roles (Revenue, Sales, Digital/Marketing, Reservations), ideally in hospitality or travel
Demonstrated success driving revenue growth through integrated commercial strategies
Strong digital and e-commerce expertise with hands-on CRM and distribution experience
Proven leadership, team development, and cross-functional collaboration skills
Analytical, customer-centric mindset with a track record of measurable results
Preferred
MBA or equivalent preferred
Company
Starwood Hotels
We’re a global team of purpose-driven, nature-inspired, service-obsessed individuals who thrive on nurturing the natural beauty of both people and the planet.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Raul Leal
Chief Executive Officer
Abhay Bakaya
Chief Development Officer
Company data provided by crunchbase