Intuit · 1 day ago
Staff Event Marketing Manager (Mid-Market)
Atlanta, GA
Full-time
Onsite
Senior Level, Lead/Staff
$158K/yr - $214K/yr
8+ years expIntuit is embarking on a transformative journey to significantly accelerate its growth by establishing a new Mid-Market Group. We are seeking an exceptionally-driven and detail-oriented Events Manager, Mid-Market to play a critical execution role in bringing our mid-market event strategies to life, delivering significant business outcomes for Intuit's Enterprise Suite, Money Services, and Workforce Services.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Program strategy and execution: As strategy lead, you will manage the end-to-end execution of specific mid-market events and programs throughout the calendar year, ensuring strategic alignment translates into flawless experiences that truly benefits our customers
Cross-Channel Strategy and Orchestration: Provide strategic oversight and act as a central connector for a diverse range of mid-market-focused events, including webinars, customer councils, Accountant-focused events, Sales Field Events, Industry Trade Shows, Account-Based Marketing (ABM) events, Partner-led Trade events, and Education events, and major company events like Intuit Connect
Outcome-Driven Planning: Define clear event goals, KPIs, and success metrics (including MQLs, pipeline generated, revenue attribution, attendance rates, NPS/satisfaction scores, and brand perception shifts) with a strong emphasis on demonstrating tangible business outcomes that reflect increased customer value and prosperity
Audience and Content Strategy: Craft compelling, customer-centric content programming tailored specifically to targeted mid-market audiences, addressing their unique pain points and aspirations
Nurture and Optimization: Design and optimize post-event nurture campaigns to maximize lead conversion and customer engagement, ensuring a seamless, valuable journey for every mid-market prospect
Budget and Vendor Management: Strategically manage event budgets and oversee vendor selection to ensure cost-effectiveness and high-quality experiences that consistently elevate the customer's interaction with Intuit
Bold Experimentation: Champion a culture of experimentation, continuously exploring new event formats, technologies, and innovative approaches to push boundaries and enhance event effectiveness, always with the aim of creating more impactful and beneficial experiences for our mid-market audience
Cross-functional Collaboration: Work collaboratively with a wide range of internal stakeholders including Go-to-Market (GTM) Mid-Market Team, Mid-Market Sales Team, Product Management, Analytics, Demand Generation, Creative, Sales Enablement, broader Event Strategy teams, and Event Production teams, ensuring a unified, audience-first approach across all touchpoints
Qualification
Required
8-10 years of progressive experience in events marketing, with focus on B2B mid-market audiences
Proven track record of success in developing and executing event strategies that deliver measurable business outcomes, specifically lead generation and revenue attribution, in new or evolving business segments, always rooted in a deep understanding of customer needs and a passion for their success
Demonstrated ability to drive results in a complex, cross-functional environment, acting as a collaborative partner and a key contributor to event success, with the customer's perspective driving collaboration
Strong analytical skills with a good understanding of event performance tracking and the ability to leverage data to inform operational improvements
Experience with a wide range of event types, including webinars, virtual summits, in-person conferences, field events, trade shows, and ABM events
Strong communication and organizational skills, with the ability to manage multiple projects simultaneously and articulate operational details effectively
A 'Stronger Together' mindset, demonstrating a natural inclination towards collaboration, fostering partnerships, and achieving collective success, all to better serve our customers
Strong understanding of the mid-market landscape and the unique needs of businesses with $2.5M - $10M+ revenue, with a desire to help them prosper
Strong familiarity with key marketing and event technology platforms for marketing automation and event management
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
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Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
2026-01-16
International Accounting Bulletin
2026-01-15
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