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Kraken · 1 day ago

Marketing Manager - Lifecycle (Margin Trading)

United States

Full-time

Remote

Senior Level

$96K/yr - $192K/yr

5+ years exp

Kraken is a mission-focused company rooted in crypto values, aiming to accelerate the global adoption of crypto. As the Marketing Manager - Lifecycle focused on Margin trading, you will own the full lifecycle strategy for driving product adoption and engagement, while collaborating with various stakeholders to deliver revenue growth.

BitcoinBlockchainCryptocurrencyEthereum

Growth Opportunities

Responsibilities

Lead the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired behavior and outcomes, and other actions that improve client quality and loyalty

Help shape the formation of the lifecycle strategy for Margin trading both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company

Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem

Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend

Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle

Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value

Work closely with our compliance, legal, and regional operations teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers

Additional duties and responsibilities as assigned

Qualification

Lifecycle marketing strategyCRM campaign executionData analysisCRM tools proficiencyMarketing automation knowledgeCopywriting skillsCustomer segmentation strategiesCrypto/fintech experience

Required

5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution

Extensive experience building and executing complex CRM campaigns with multiple stakeholders

Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools

A proven understanding of how to drive lifecycle marketing results in a predominantly B2C or B2B setting, with experience working within crypto as a big plus

Strong skills in analytic tools such as Tableau, Looker, Great Plains, Big Query

In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do

Strong copywriting skills to support the building of individual campaigns

Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel)