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Tata Consultancy Services · 23 hours ago

Group Creative Director Art

New York, NY

Full-time

Onsite

Director/Executive

$208K/yr - $275K/yr

12+ years exp

Tata Consultancy Services is seeking a Group Creative Director Art for their TCS Interactive team. This role involves leading creative strategies and overseeing the development of innovative brand platforms and digital experiences while collaborating closely with senior leadership and engineering teams.

Business Information SystemsConsultingInformation TechnologyIT Management

H1B Sponsor Likely

Hiring Manager

Nicole Kaplan

Responsibilities

Own the organizing idea and the system that brings it to life from narrative to production

Drive the big organizing idea and the system beneath it narrative arc voice visual language and extensions into culture

Craft concepts that show up at the moment of need persuasive on screen and driving behavior wherever people experience the brand in the world

Direct treatments boards casting POV editorial rhythm and partner with directors editors and finish to protect the idea through delivery

Use contemporary tools to visualize quickly boards ripomatics lightweight demos gen AI pre viz

Decide when to hand off to professional finishing for craft critical work or ship gen AI production for short form content where speed and iteration matter more than finish

Design campaign ideas as reusable systems templates tone kits motion grammar so value compounds over time and successive flights are smarter and cheaper

Translate the brand platform and underlying technology into interactive systems web app service touchpoints and pair with strategy product and engineering to ship

Insist on interaction craft motion accessibility responsiveness performance and measurable outcomes activation conversion retention

Set the creative standard in partnership with the Chief Creative Officer and build the rituals that make it repeatable

Act as a trusted partner in senior rooms with concise powerful storytelling that closes

Translate creative value across the C suite brand business technology to align senior stakeholders direct creative teams and lead new business pitches decisively

Recruit mentor and develop CDs ACDs Senior Creatives while building diverse teams and inclusive rituals that produce better ideas faster

Work with Production and Operations to manage scope and timelines know when to ship v1 and when to finish for awards

Qualification

Creative LeadershipDigital Interactive ExperienceBrand StrategyCampaign DevelopmentStorytellingClient Relationship ManagementTeam BuildingMentoringCollaboration

Required

12 plus years at agencies or studios that win with 3 plus years leading multiple accounts at the GCD level

Portfolio of award recognized brand campaigns and shipped digital experiences showing cultural impact or measurable behavior change

Led integrated teams from ideation to final master brief platform film digital production optimization

Proven client trust builder and closer in rooms that matter

You have been the most senior creative in the room and owned the outcome not just the idea

You speak strategy and data fluently brand lift funnel KPIs effectiveness without losing your creative soul

Preferred

Worked in categories where legal says no 47 times before saying yes finance healthcare pharma generative AI

Shipped digital interactive experiences along with campaigns at scale

Get energized by teaching not just directing

Built a case study from scratch and walked it onto a stage

Company

Tata Consultancy Services

Glassdoor3.8

Tata Consultancy Services is a business solutions company that specializes on information technology services and consulting.

Founded in 1968

Mumbai, Maharashtra, IND

10001+ employees

http://www.tcs.com

H1B Sponsorship

Tata Consultancy Services has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2025 (7880)

2024 (9690)

2023 (8537)

2022 (11159)

2021 (9813)

2020 (11984)