The Christian Broadcasting Network · 1 month ago
Marketing Automation Manager
United States
Full-time
Remote
Senior Level
5+ years expThe Christian Broadcasting Network (CBN) is seeking a Marketing Automation Manager to lead and optimize their email and SMS marketing programs. This role involves designing and executing automated, data-driven communications to engage and steward supporters across CBN’s multi-channel platforms, contributing to its mission of advancing the Gospel of Jesus Christ worldwide.
BroadcastingReligion
Responsibilities
Lead and optimize email and SMS marketing programs
Design and execute automated, data-driven communications
Engage, disciple, and steward supporters across CBN’s multi-channel platforms
Use insights to strengthen supporter relationships and increase engagement
Advance CBN’s ministry initiatives including The 700 Club, Superbook, humanitarian relief, prayer, CBN Films, and digital outreach
Qualification
Required
5+ years of experience leading email marketing, SMS engagement, and marketing automation programs, or a combination of relevant education and professional experience
Demonstrated ability to plan, execute, and manage large-scale digital communication programs serving diverse audiences
Strong expertise in lifecycle marketing, segmentation strategies, personalization, and supporter journey development
Proven success using marketing automation platforms and CRM systems to deliver targeted, data-driven communications
Analytical mindset with the ability to evaluate performance metrics, identify trends, and drive continuous improvement
Excellent organizational, communication, and project management skills, with the ability to manage multiple priorities in a fast-paced environment
Strong collaboration and interpersonal skills, with experience partnering across departments and working with both internal and external stakeholders
Knowledge of email deliverability standards, mobile messaging best practices, and regulatory compliance frameworks, including consent management
Proficiency in data analysis, reporting, and insight development to support strategic decision-making and leadership communication
Self-motivated, detail-oriented, and able to work independently while contributing effectively as part of a team
Demonstrated life application Biblical principles and practices in alignment with CBN's nonprofit Christian mission
Preferred
Experience in nonprofit, ministry, or faith-based settings preferred, with understanding of donor engagement and digital ministry communication
Familiarity with enterprise marketing automation platforms such as Iterable or comparable systems preferred
Benefits
Healthcare for full-time positions
Competitive salary and benefits package
Company
The Christian Broadcasting Network
CBN is a global nonprofit ministry demonstrating the love of God and sharing the Gospel of Jesus Christ through media evangelism and humanitarian aid.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Michelle Allgood
Partner Services Representative
Richard Spangler
Partner Relations
Recent News
2024-02-10
Company data provided by crunchbase