Product Marketing Manager jobs in United States
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Baker Hughes · 1 hour ago

Product Marketing Manager

positionUS-TX-HOUSTON - 6760 Concord Park
timeFull-time
remoteOnsite
seniorityMid, Senior Level
date5+ years exp

Baker Hughes is a leader in the energy sector, and they are seeking a Product Marketing Manager to shape their marketing and business strategy for the future of energy. This role involves developing and executing marketing strategies, plans, and campaigns, as well as collaborating with various teams to ensure effective market positioning and communication.

Clean EnergyEnergyIndustrialInformation TechnologyOil and Gas
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H1B Sponsor Likelynote

Responsibilities

Researching, defining and understanding the target markets, target customer personas, and competitive landscape for the segment offerings
Developing strong competitive messaging and value propositions to position Baker Hughes in a manner that speaks to customer needs and influences decision making
Ideating, planning, and executing campaigns for OFSE offerings including the development of solutions campaigns and account-based campaigns in alignment with market positioning themes
Partnering with product management on commercialization strategies including development of Commercialization Playbooks
Developing integrated campaigns plan that align with segment and product line sales & commercial business goals
Developing integrated campaigns plan that align with segment and product line sales & commercial business goals
Developing comprehensive launch programs that align marketing channels and tactics with the relevant customer engagement journey
Collaborating with Oilfield Services Equipment, Industrial & Energy Technology (IET) and corporate Growth & Experience (GX) Marketing, Brand, and Communications teams to utilize and align internal & external channels to ensure impacted stakeholders, influencers, and users are informed, trained, and ready to sell
Developing compelling content aligned with market positioning and value messaging for marketing channels including, but not limited to web, sales collateral, podcasts/webinars, case studies, social media, editorials, and trade shows
Tracking campaign key performance indicators (KPIs) and adjust marketing activities as needed to drive results
Partnering with Marketing Directors, product line leadership, and management teams to identify marketing priorities in alignment with Baker Hughes, OFSE, segment, and product line marketing strategies
Identifying, documenting, and disseminating success stories and new business wins
Tracking and evaluating key Baker Hughes competitors and identify opportunities to counterattack their marketing in prioritized market segments
Identifying opportunities to showcase Baker Hughes technologies and solutions at conferences and in external media
Additional marketing and sales support duties as needed

Qualification

B2B marketing experienceOilGas knowledgeMarketing project managementData analyticsCampaign strategy developmentProject coordinationWillingness to learnDesign fundamentalsStorytelling skillsCommunication skills

Required

Have bachelor's degree in marketing, business, or a related field
Have 5+ years' demonstrable business-to-business (B2B) marketing experience in an industrial or technical engineering field
Have knowledge of oil and gas upstream markets, technology, and drivers
Have clear understanding of Business-to-Business value chains and client drivers
Have demonstrated experience managing marketing projects including experience with marketing technology systems, associated channels, and related data analytics
Have experience in the oil and gas or energy industry
Have proven storytelling and communication skills
Have ability to coordinate multiple projects simultaneously
Have willingness to learn and flexibility
Have a strong understanding of design fundamentals (accessibility, information hierarchy, brand guidelines)

Benefits

Contemporary work-life balance policies and wellbeing activities
Comprehensive private medical care options
Safety net of life insurance and disability programs
Tailored financial programs
Additional elected or voluntary benefits
Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k)

Company

Baker Hughes

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Baker Hughes is an energy technology company that provides solutions for energy and industrial customers worldwide. It is a sub-organization of BRUSH Power Generation.
dateFounded in 1987
location
Houston, Texas, USA
people-size10001+ employees
web-link
https://www.bakerhughes.com/

H1B Sponsorship

Baker Hughes has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (13)
2024 (17)
2023 (13)
2022 (20)
2021 (14)
2020 (19)

Funding

Current Stage
Public Company
Total Funding
$3B
2023-11-22Post Ipo Debt· $3B
2021-12-07IPO
2017-07-02Acquired

Leadership Team

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Georgia Magno
Chief Legal Officer
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Jack Hinton
Chief HSE Officer
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Recent News

The European Financial Review
US Oil Stocks Rise on Venezuela Access Hopes After Trump Remarks
2026-01-08
Benzinga.com
Baker Hughes Stays Resilient As LNG And Power Orders Stack Up, Says Analyst
2026-01-08
Irish Examiner
Oil prices rise slightly amid US action in Venezuela
2026-01-06
Company data provided by crunchbase