Apply on Employer Site

Stryker · 2 days ago

Senior Marketing Communications Associate - Direct-to-Patient

Mahwah, NJ

Full-time

Hybrid

Mid, Senior Level

$64K/yr - $123K/yr

2+ years exp

Stryker is a leading company in the healthcare industry, and they are seeking a Senior Marketing Communications Associate to develop and execute patient initiatives. The role focuses on growing brand awareness and improving patient engagement through strategic marketing efforts.

BiotechnologyHealth CareLife ScienceMedicalMedical Device

Growth Opportunities

Responsibilities

Analyze key competitors’ positioning, strengths, and weaknesses to develop differentiated messaging

Synthesize insights from multiple sources to assess patient needs and behaviors

Contribute to the development of the marketing plan through analysis and collaborate in executing key strategic initiatives

Differentiate between product-level and portfolio-level strategies and apply core competencies appropriately

Apply marketing frameworks and customer acquisition and retention strategies

Create, support, and execute tools and marketing collateral to enable sales efforts

Develop and execute internal and external communications that advance product and portfolio strategy

Leverage multiple marketing channels (OOH, social, digital, TV, print) and execute integrated channel strategies to drive business initiatives

Partner with key stakeholders to develop local and channel-specific marketing programs

Produce and manage various written materials, applying effective writing and editing processes

Generate fresh, compelling ideas that elevate creative output

Conduct research to inform and develop creative concepts

Communicate effectively using appropriate language, mechanics, and presentation skills

Articulate the importance of tailoring presentations to specific audiences

Demonstrate proficiency in presentation tools and techniques

Apply principles of design, layout, and color theory to develop creative concepts

Execute and manage core activities within the design process

Track, analyze, and report KPIs and performance metrics to sales and leadership

Assess and incorporate consumerism trends within today’s healthcare landscape

Qualification

Direct-to-Patient marketingHealthcare industry experienceAnalytical skillsProject management softwareOmnichannel campaignsPresentation skillsBachelor’s degreeMBAMicrosoft Office proficiencyMetrics platforms familiarityInterpersonal skillsProblem-solving skills