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Unity · 2 hours ago

Product Marketing Manager, Ads

San Francisco, CA, USA

Full-time

Onsite

Senior Level

$94K/yr - $141K/yr

6+ years exp

Unity3D is a leading platform for creating and growing games and interactive experiences. They are seeking a strategic and execution-focused Product Marketing Manager to lead Go-To-Market for their Grow product suite, focusing on customer personas, positioning, and cross-functional collaboration.

3D TechnologyReal Time

No H1B

Responsibilities

Define clear, actionable customer personas (e.g., major mobile publishers with multiple titles, indie devs, monetization managers, UA specialists) with distinct needs and use cases

Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers

Own GTM plans for major launches, platform integrations, and feature rollouts

Partner with revenue teams to deliver playbooks, battle cards, pitch decks, and customer-facing collateral

Serve as a conduit for customer and community insights

Drive external-facing narrative on how Unity helps mobile devs succeed

Qualification

Product MarketingGo-To-Market StrategyAI/ML ApplicationsMobile AdvertisingData LiteracyCross-Functional LeadershipBusiness AcumenStorytelling SkillsWriting Skills

Required

6-8 years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech, mobile apps, gaming, or SaaS

Experience with AI/ML applications in advertising, user acquisition, or monetization, and the ability to translate complex technical concepts into clear marketing narratives

Deep understanding of mobile advertising, in-app monetization, and programmatic ecosystems (e.g., mediation, bidding, eCPM optimization)

Strong storytelling, positioning, and writing skills—able to simplify complex technology for multiple audiences

Proven success in leading cross-functional GTM initiatives, ideally in a matrixed or global org with a product portfolio created from concept to scale

Strong business acumen, data literacy, and ability to align product marketing with revenue objectives

Experience working with product teams and a track record of influencing roadmap decisions

Comfortable managing ambiguity, prioritizing across multiple product lines, and operating at both strategic and tactical levels

Sufficient knowledge of English to have professional verbal and written exchanges in this language

Benefits

Life at UnityWe offer a wide range of benefits designed to support employees' well-being and work-life balance.

Company

Unity

Glassdoor3.3

Unity [NYSE: U] offers a suite of tools to create, market, and grow games and interactive experiences across all major platforms from mobile, PC, and console, to extended reality.

Founded in 2004

San Francisco, California, USA

5001-10000 employees