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Carnegie · 1 day ago

Senior SEO/AEO Content Specialist

Westford, MA

Full-time

Hybrid

Senior Level

5+ years exp

Carnegie is a leader in higher education marketing and enrollment strategy, seeking a creative individual with exceptional writing skills and expertise in SEO. The role involves creating and executing effective search and answer engine optimization strategies, crafting content that resonates with audiences, and driving engagement and enrollment through innovative AI solutions.

Higher EducationMarketing

Responsibilities

Utilizing various data sources—Google Search Console, Google Analytics, keyword research tools, and LLM SaaS tools—to create multimedia content strategies that drive visibility and engagement

Leading client projects, driving the strategic direction and decisions

Optimizing existing webpages and writing new content, including academic program pages, blog posts, and thought leadership, to enhance search and AI engine visibility and citations

Optimizing images, videos, and Google Business Profiles

Analyzing performance, creating Google Looker Studio dashboards, and presenting strategic results to clients

Leading AEO and SEO Workshops for large groups of people in a virtual environment

Innovating new solutions and strategies for utilizing AI to drive efficiency and output

Qualification

SEO copywritingAEO strategiesGoogle AnalyticsTechnical SEO knowledgeContent management systemsEditorial skillsCommunication skillsOrganization skillsTime management skills

Required

Bachelor's degree in English, Writing, or related field

5-7 years of experience in professional writing and SEO

Strong editorial and communication skills

Some technical SEO knowledge

Knowledge of Google Analytics, Google Search Console, and Google Looker Studio

Excellent organization and time management skills are a must in this role, as you will work with several institutions at once and meet various deadlines for each