LanceSoft, Inc. · 14 hours ago
USA - Content & Social Media Specialist
Hoboken, NJ
Full-time
Hybrid
Senior Level
$45/hr - $50/hrLanceSoft, Inc. is seeking a Content & Social Media Specialist responsible for leading digital content creation for their brand. The role involves developing a US-specific content strategy, overseeing the content creation process, and managing relationships with agency partners to ensure brand consistency and effectiveness.
Information Technology
Responsibilities
Lead the development and execution of a US-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty trends
Own content effectiveness and excellence for the brands across consumer and shopper touchpoints. Take content modules and remix it into platform specific needs. Monitor performance, test via internal tools, and optimize with remixed content; redeploy
Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends
Oversee the end-to-end content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines, BET strategy and assets – ensuring it resonates with the communities we are engaging with
Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem
Ensuring digital content is culturally relevant, engaging and authentic content output
Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall R
Qualification
Required
Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle)
Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends
Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc
A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content
Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools
Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency
Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy
Exceptional Writing & Editing: Mastery of grammar, tone, and crafting compelling beauty-focused copy across various formats (social posts, articles, video scripts, etc.)
Strong understanding of visual elements (photography, video, graphics) and how they contribute to brand storytelling in beauty
Ability to develop and execute data-driven content plans aligned with brand goals, target audience, and different platforms
Experience leading, motivating, and providing clear direction to internal teams and external agencies, ensuring deadlines and quality
Tracking content performance metrics, deriving insights, and adapting strategies to optimise engagement and achieve objectives
A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players
Knowledge of how Gen AI tools work, their capabilities and limitations in content creation (e.g., generating copy ideas, image prompts)
Expertise in developing clear and comprehensive briefs for local agencies, outlining objectives, brand guidelines, and desired outcomes
Building strong relationships with agencies, providing constructive feedback, and ensuring seamless collaboration
Implementing processes to review and approve agency-created content, ensuring alignment with brand standards and messaging
Preferred
Demonstrable experience using generative AI tools for content creation
Comfort exploring and evaluating new content creation tools and platforms relevant to beauty (AR/VR, interactive experiences, etc.)
Leveraging data and analytics to inform AI-powered content decisions, personalise experiences, and maximise impact
Awareness of potential biases and ethical implications of using AI in content creation, ensuring responsible and inclusive practices
Understanding nuances of working with agencies across different regions, respecting cultural differences and adapting communication style
Company
LanceSoft, Inc.
Established in 2000, LanceSoft is a pioneer in delivering top-notch Global Workforce Solutions and IT Services to a diverse clientele.
Founded in 2000
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Ram Karuppusamy
Chairman & CEO
Simon Dealy
Chief Financial Officer
Company data provided by crunchbase