A&R Solar · 3 weeks ago
Senior Marketing Strategist
Seattle,WA,US
Full-time
Hybrid
Mid, Senior Level
$95K/yr - $100K/yr
5+ years expA&R Solar is an employee-owned, Certified B Corporation that has been building solar and storage systems for 18 years. They are seeking a Senior Marketing Strategist to lead their performance marketing efforts, focusing on paid media strategies and analytics to drive lead generation and brand awareness.
Hardware
Responsibilities
Own paid media strategy and execution (Google Ads, Meta, and other channels)
Manage low 100,000s advertising budgets with accountability for ROI and cost per acquisition
Establish KPIs, build reporting systems, and track attribution across all marketing channels
Optimize landing pages and conversion funnels
Troubleshoot technical tracking (CallRail, Google Analytics, CRM integrations)
Partner with Marketing Director on quarterly planning and campaign strategy
Coordinate campaigns across channels (orphaned customers, seasonal promotions, new service launches)
Work cross-functionally with Sales, Operations, and Executive Leadership to understand business goals and measure campaign impact
Provide strategic direction and campaign priorities to the content and creative team
Improve and build better attribution modeling and reporting systems
Develop more sophisticated campaign strategies
Create processes for testing and optimization
Ensure deeper integration across platforms
Experiment with new channels and tactics
Test approaches you know work
Bring in tools that will improve performance
Collaborate closely with Content & Web Specialist and Creative & Communications Coordinator, helping prioritize campaign work and unblock when needed
Qualification
Required
5-8+ years in digital marketing with a strong track record in performance marketing and analytics
Deep expertise in Google Ads, Meta advertising, and other paid channels—you've managed campaigns, optimized for performance, and proven you can drive results
Strong analytical skills—you can dig into data, find insights, and communicate them clearly to stakeholders
Experience managing significant advertising budgets (ideally low 100,000s annually)
Must be comfortable troubleshooting complex tracking implementations, debugging tag managers, and working with IT to solve integration issues
Comfortable with tracking implementation, marketing automation, and CRM integration
Excellent at prioritizing and managing multiple projects
Experience working cross-functionally and influencing without direct authority
Preferred
A Digital Marketing Manager ready to step into a more strategic role
A Performance Marketing Specialist who's been running campaigns and is ready to own the full strategy
A Marketing Analyst or data-focused marketer ready to combine analytics with execution
Someone who's been the #2 and is ready to be the strategic lead on performance marketing
Benefits
Competitive salary
Generous benefits package including health, dental, and vision insurance
401(k) with company match
Paid vacation and sick time
Professional development support
Employee ownership after 3 years
Company
A&R Solar
Every install, were putting everything we've got into a system designed to make what you want a reality.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ernie Antin
Chief Executive Officer
Jack Mowreader Jr.
Chief Financial Officer
Recent News
pv magazine USA
2025-02-02
Company data provided by crunchbase