Agoda · 1 week ago
Associate Director - Flights Marketing (Bangkok-based, relocation provided)
Agoda is a leading online travel agency that connects people to destinations and experiences. The Associate Director of Flights Marketing will define and execute the marketing strategy for the Flights vertical, manage a team, and analyze data to drive campaign effectiveness.
Air TransportationE-CommerceHotelTourismTravelTravel Accommodations
Responsibilities
Co-own the flights PnL with Product counterparts
Define the overall Marketing Strategy for Flights Vertical
Execute the strategy: spearhead the development, execution, and optimization for growing Agoda’s Flights business on different channels (e.g., CRM, Paid Peformance marketing, pricing)
Guide, coach and manage a team who
Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
Partner closely with various business functions, especially Marketing Accommodation, Flights product and flights supply, to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau to drive meaningful initiatives
Monitor and report on the effectiveness of business initiatives, providing insights and recommendations for continuous improvement
Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management
Lead, mentor, and develop a team of analysts and managers; participate in hiring and onboarding new team members
Qualification
Required
10+ years in Data Analyst position or otherwise in projects involving big data — preferably in the tech, e-commerce, or digital marketing industry
Experience in articulating strategic issues and negotiating with C-level executives – experience in leading strategy consulting projects
Bachelor's degree in computer science/Statistics/Math or Engineering or Economics and Finance
Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations
Advanced proficiency in SQL
Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations
Ability to effectively communicate, influence and persuade with different levels of stakeholders (especially Senior Management) with proven strong commercial acumen
People management experience: including hiring, coaching, and developing team members
A proactive, entrepreneurial mindset with a strong sense of ownership and a get-thing-done attitude
Preferred
Experience in digital or social media marketing
Experience in the online travel or e-commerce industry
Experience in flights industry
Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis
Company
Agoda
Agoda is a digital travel platform that provides access to hotels and holiday properties including flights. It is a sub-organization of Booking Holdings.
Funding
Current Stage
Late StageTotal Funding
unknown2007-11-08Acquired
Leadership Team
Recent News
lankatalks.com
2026-01-16
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