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American Eagle Outfitters Inc. · 5 hours ago

Associate Manager - Brand Media & Performance Marketing

Pittsburgh, PA

Full-time

Onsite

Mid Level

3+ years exp

American Eagle Outfitters Inc. is a portfolio of unique, loved and enduring brands offering high-quality apparel and accessories. The Associate Manager, Brand Media & Performance Marketing is responsible for supporting the planning, execution, and optimization of brand and performance media, ensuring cohesive brand storytelling and managing media-driven creator programs.

Fashion

H1B Sponsor Likely

Responsibilities

Support the seasonal media plan development & execution across brand channels including: Meta, TikTok, Snapchat, Pinterest, Display, CTV and others

Support the development of Brand Media testing roadmaps

Review Brand Media reporting to identify key performance drivers and translate data into actionable insights

Regularly collaborate with media AOR and key paid Social/display partners on performance, testing and optimization opportunities

Own all Brand Media invoicing, including creation of POs and accepting/reconciling all vendor invoices

Support planning and execution of performance channels including: Meta, TikTok, Snapchat, Pinterest, and Display/Retargeting

Own planning, execution, analysis and optimization of a subset of paid social/display channels (Snap, Pinterest)

Perform regular campaign/account audits identifying testing opportunities and areas of improvement

Regularly collaborate with key paid Social/display partners on performance, testing and optimization opportunities

Collaborate across Brand & Performance teams to create cohesive brand storytelling and drive a full funnel audience approach

Own brand media seasonal creative requests and shot-list development, and ad-hoc performance creative requests

Partner with CFTs (brand management, production, creative) to establish media deliverable timelines to ensure on time creative delivery

Collaborate with CFTs (Organic Social, PR, etc...) on trends, product priorities and upcoming content that can be utilized in Paid Media

Own media-driven creator programs, in partnership with media AOR, to procure influencer content optimized for paid media performance

Collaborate with CFTs (Organic Social, Influencer, PR) to identify influencer content from across teams to utilize in boosted paid media campaigns

Collaborate with the influencer team regularly on content review/approval and to ensure all influencer best practices and AEO influencer guidelines are followed during content creation

Provide weekly reporting to CFTs on content performance and identify new influencer content opportunities

Qualification

Digital marketing best practicesPaid social managementDisplay advertisingAnalytical skillsCreative developmentPlanning skillsInterpersonal skillsProblem-solving skillsPresentation skillsVerbal communicationWritten communication

Required

Bachelor's Degree with 3-5 years of retail or agency marketing experience

Knowledge of digital marketing best practices, including hand-on-keyboard management of paid social and/or display channels

Ability to independently work with business partners to prioritize day to day tasks

Self-motivated with critical attention to detail, deadlines and reporting

Ability to build relationships with cross functional teams

Strong analytical, prioritization, interpersonal, problem-solving, presentation, & planning skills

Strong verbal and written communication skills

Benefits

Health care benefits (including medical, vision, and dental)

Wellness benefits

401(k) retirement benefits

Life and disability insurance

Employee stock purchase program

Paid time off

Paid sick leave

Parental leave and benefits

Discretionary bonuses and other incentives

Company

American Eagle Outfitters Inc.

Glassdoor3.6

AEO is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products

Founded in 1977

Pittsburgh, Pennsylvania, USA

10001+ employees

https://www.aeo-inc.com/

H1B Sponsorship

American Eagle Outfitters Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (43)

2024 (35)

2023 (36)

2022 (41)

2021 (32)

2020 (43)